Deciphering geo-targeting on OpenX; and why Mediaplex is a cheeky sod

Between a few of us here and my friend Pete in the UK, we’ve spent nearly two weeks trying to get OpenX to work. We’re finally getting ad-serving technology put in in-house, after years of relying on the US ad networks we primarily work with. It’s also walking the talk: since I have advocated that […]

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My strange Google Dashboard entries

Google Dashboard continues to show some strange entries, months after I cancelled all my blogs and Adsense accounts, and severed my ties with many other Google products.    I’d advise others to take a look at theirs and make sure they aren’t on services that they never signed up for. This went well beyond Google […]

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Replacing a social network near you: real life

As news emerges that teenagers have spent less time on Facebook, and there are more profiles getting closed on the social network, Sony has released its newest trailer for The Social Network. After 9-11, it’s time to tell the “other” story of the ’noughties. And if Facebook is the topic of a Hollywood film, then […]

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The trouserless journalist

As some of you know, I was at Cape Kidnappers last week, visiting the Napier area for the first time. (I tried getting there last October, but this was as far as I got.)    It was for the Audi A8 launch, and we at the office had a good laugh at this lovely and […]

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Getting Wellington out of debt—by growing the right businesses

In plain English, when a city is hundreds of millions of dollars in debt—depending on who you believe, the figure is between $200 million and $400 million—how do you get out of the hole?    1. You can sell the family jewels, and there’s water left. We tried this in the 1980s, and now so […]

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What we need from leaders in the new decade: creativity leads the list

My friend and colleague at the Medinge Group, Ava Hakim, passed on a few papers from her day job at IBM. The first is the latest edition of a biennial global CEO survey, while the second asks the next generation of leaders—Generation Y. The aim: to find out what these groups think about the challenges […]

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Autocade grows to 1,100 models: slowly but surely

Some weeks ago, as we neared this milestone, I planned to write a small blog post on reaching 1,100 cars at the Autocade site. And to show that these milestones are not rigged, we wound up with a fairly ghastly motor at that 1,100 mark. Nissan Cherry (E10/KPE10). 1970–4 (prod. unknown). 2- and 4-door sedan, […]

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Norman Macrae, RIP

I learned the sad news that Norman Macrae, CBE, 旭日章, passed away on June 11, just shy of his 87th birthday.    Norman was one of the great visionaries and forecasters of the 20th century, and served as deputy chief editor of The Economist till his retirement in 1988.    Among his forecasts was the […]

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Let the Outrageous Fortune come

Almost any New Zealander will recognize this image: a cast photograph from the long-running TV series Outrageous Fortune.    When I first heard of this show from Antonia Prebble, before she started filming, I have to admit I didn’t think the premise would see it last five years (and counting). But for New Zealand television […]

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