Over a decade ago, I watched as Facebook intentionally broke organic reach and Lucire’s plummeted 90 per cent overnight. It was clear what Zuckerberg’s grift was: to get us to pay to boost posts. But there was already, back then, plenty of reasons you shouldn’t: it was buggy as heck. Fast forward to 2014 and […]
Read More… from States of play for Facebook, Linkedin and OnlyKlans
When I launched Lucire into print in 2004, it brought with it some unwelcome elements. On the plus side, it raised the company’s profile and no doubt that helped sales. No one had ever taken a website into print before, with the exception of Yahoo Internet Life, as far as I know. Certainly no one […]
Read More… from Company founders, talk about your businesses and the great work they do
I’ve served with Business Mentors New Zealand for 17 years. It might be time to depart, after my present client. This has always been a voluntary role and bless all those who have given their time, and continue to give their time, to business people around the country. I have made two real friends over […]
I followed a Ford Ranger today and felt nothing. This isn’t as strange as it sounds. Ford has become a truck company here, too, and there’s nothing about the blue oval that stirs the soul any more. Mustangs are rare, and Ford—which once democratized flash—doesn’t have the brand equity that it used to. Never mind […]
Nehemiah Persoff as a corrupt Latin American finance minister, Phillipe Pereda, in the Mission: Impossible episode, ‘The Vault’ (1969). I read that the wonderful Palestinian-born character actor Nehemiah Persoff passed away this month last year, aged 102. I remember Nehemiah most from the third-season Mission: Impossible episode, ‘The Vault’, which is among the best […]
So far I’ve had two people feed back about the site redesign and it’s positive. One friend in the US noticed that the site ran slower for him than before, which is very astute of him: he’s absolutely right because it seems the newer the tech, the slower things go. Bit like banking. I’ve had […]
Warner Bros. Even though Twitter is now in its MySpaceX era, I won’t shut my account. I have scripts that run through it, and I don’t wish for some schmuck to come in later and claim my username. Mastodon has taken off this week, my Twitter notifications are at a low, and as I […]
Read More… from I’ve left the data farms but occasionally revisit the Matrix
This isn’t a dig at Red Points or Hearst this time, since I received an apology and they did what they said: the DMCA claim notices were withdrawn and they have revised their systems. If anything, Hearst SL wound up quite cordial, as their New York office has tended to be in my dealings with […]
The Bing collapse did lead me to look at some of the ancient pages on the Lucire site that the search engines were still very fond of. For instance, the ‘About’ page was still appearing up top, which is bizarre since we haven’t made any links to it for years—it reflected our history in 2004. […]
Read More… from What search engines show in their top 10 isn’t always relevant
Le dernier. I see the Le Snak range has now left us, after its US owner PepsiCo cited a lack of demand. I call bullshit, since during 2021 it was becoming increasingly difficult to find them on the shelves. Throttling distribution is not the same as a lack of demand, something you see time […]
Read More… from If corporate America says it, it’s probably untrue