Is Google hiding content critical of itself—while losing the spam battle?

For a while I enjoyed getting some of the hits from the unwary searching for my name in association with the misinformation that Semrush allegedly generated. After all, it’s my name, and I should enjoy the hits for Google SEO jackyan in order to set the record straight, rather than have the unscrupulous among SEO […]

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Google fails to downrank junk sites; Bing and Mojeek fare better

Understandably, I was bemused but then frustrated with the fake articles out there about the new Google algorithm update being created by me and named for me. (Even Perplexity has picked up this misinformation.) Of all those I found and reached out to, only one author—Shahid Jafar—had the decency to remove his article and apologize. […]

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Read all about the SEO algorithm that I developed for Google

I figured out why people have been searching for my name with Google and SEO, all thanks to a backlink from someone who didn’t know any better. Ironically, they’re going to get their wish for a link from here, but for reasons they didn’t expect. Thanks to “AI” or LLMs, there is an entire virtual […]

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Hellos and goodbyes

Twenty twenty-three, what a year. I’ve met some amazing people this year, a lot of whom are in the public service. You know who you are. I am happy to know you. Those who champion the good in our society. Those who offer alternatives to things that harm society. Those who create good in this […]

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Lucire unplugs from OnlyKlans, and we find more Wikiality

  I guess whomever wrote this in Wikipedia is being helpful, but the second pronunciation shown is not how you pronounce Lucire. It may be how you pronounce lucire, the quaint Romanian word, in Romanian, but it’s not the pronunciation of the magazine’s name. Maybe the Lucire Romania crew adopted this pronunciation when dealing with […]

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Hiding a Mediawiki category; Techdirt on its absence from Bing (‘Welcome to the party, pal’)

Since Autocade was reinstalled last year, an errant line appeared on the home page: ‘Category: Pages using DynamicPageList3 parser tag’. The sole page that was listed under this Mediawiki category: the home page. It was very useless information, especially for site visitors. I finally discovered how to hide this, and I’m recording it as the […]

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We’re past the sort of digital marketing that some seek: the mid-’20s are about integrated marcom again

When I first started working, there was a profession called corporate identity. It wasn’t called branding. I noticed the vernacular change in the 1990s, more so in the early 2000s when even Wally Olins started using it more to describe what Wolff Olins did. You just have to follow the market. We’re at a point […]

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