Going to HTTPS need not be this hard

Autocade finally got a secure certificate. The reason it took so long: people who make these things write convoluted instructions to lock out laypeople, or they are simply wrong. The Autocade one is through Let’s Encrypt, which has a confusing website. It linked to instructions for our web host, Hetzner, which were plain wrong. The […]

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How not to buy a website

  Not long ago, someone tried to buy Autocade. In the interests of transparency, I showed them a couple of forward plans we had, and we never heard from them again. I had done a bit of research on the potential buyer and it seems their MO is to buy sites on the cheap, and […]

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States of play for Facebook, Linkedin and OnlyKlans

Over a decade ago, I watched as Facebook intentionally broke organic reach and Lucire’s plummeted 90 per cent overnight. It was clear what Zuckerberg’s grift was: to get us to pay to boost posts. But there was already, back then, plenty of reasons you shouldn’t: it was buggy as heck. Fast forward to 2014 and […]

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Sharper headlines for Lucire

  We’ve made a tiny change to the look of the Lucire website, replacing Aileron Ultra Light in the headlines with Newsreader Display Light, namely the 72 pt cut. It always bothered me that Aileron didn’t have proper italics, only obliques. We could have licensed Freight Big Pro Light to match the print magazines, but […]

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We’re past the sort of digital marketing that some seek: the mid-’20s are about integrated marcom again

When I first started working, there was a profession called corporate identity. It wasn’t called branding. I noticed the vernacular change in the 1990s, more so in the early 2000s when even Wally Olins started using it more to describe what Wolff Olins did. You just have to follow the market. We’re at a point […]

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The sun sets even more on Twitter

Some folks don’t seem to be happy that Twitter is now a walled garden, where you have to be logged in to see Tweets. This is a good thing, isn’t it? Tweets will vanish from the search engines, and Elon Musk’s desire to build a right-wing disinformation network to further his own beliefs (and those […]

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The captivating case of Brian MacKinnon

  On a whim, I decided to look up the case of Brian Lachlan MacKinnon, who went back to his high school 15 years after he graduated and posed as a 16-year-old pupil. I saw it on BBC Scotland’s Public Eye at the time (around 1995), though I think I had also heard of the […]

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Company founders, talk about your businesses and the great work they do

When I launched Lucire into print in 2004, it brought with it some unwelcome elements. On the plus side, it raised the company’s profile and no doubt that helped sales. No one had ever taken a website into print before, with the exception of Yahoo Internet Life, as far as I know. Certainly no one […]

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The state of play of the internet

From Zero Janitor on Tumblr (and found as an image on Mastodon):     Sums up the state of play on the internet nicely. I can’t believe how badly the Reddit situation has been handled, but will leave that to others. A lot has already been written about it, and here’s a good piece in […]

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Paging Kiwi magazine licensors

  I was surprised to learn that Lucire might be the only magazine brand being licensed from Aotearoa New Zealand at the moment. Unless the search engines are all equally poor at finding local colleagues doing the same thing. There are other publishers I know here—I had a great yarn with a Christchurch colleague in […]

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