The Geely King Kong Hatchback, one of the new entries on the Autocade website. Not that I blogged it at the time, but Geely’s multi-brand strategy in 2009 felt doomed. Earlier this year, the company retreated, and brought everything from Englon, Gleagle and Emgrand back under its parent brand again. It wasn’t unlike Mazda’s […]
Category: publishing
Publishing, sometimes relating to JY&A Media matters.
Autocade hits 5,000,000 views: what are its most read and least searched?
With Autocade exceeding the 5,000,000 page view milestone (it’s on 5·12 million), I thought it might be fun to look at a few of the models on the site: the most popular, the least loved, and the first on the site. Looking at the stats, here are the most popular models. These shouldn’t be […]
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The demise of Auto Katalog, and little to fill the void
It’s sad to read the news that Motor-Presse Stuttgart will not publish the Auto Katalog annual this year. That means last year’s, the 57th, could have been the ultimate edition. There are complaints on Amazon.de, and I was all ready to buy a copy myself—typically I would have an order put in through Magnetix […]
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When referring to your Australian office might not be a smart thing to do
There are some companies that do not realize that we live in a global community. And there are at least two who have done themselves a disservice by referring our account or enquiries to their Australian representative. We left Rackspace in 2013 although, for most of the 11½ years we were with them, […]
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The Wikipedia game
The contributors or editors of Wikipedia are often quick to make changes after errors are pointed out. A recent funny one was for the suburb of Cannons Creek, in Porirua, when Wikipedia told a friend’s son: Cannons Creek is a suburb of Porirua City approximately 22km north of Wellington in New Zealand. The citizens attempted […]
Creating real value, and that’s not what Facebook and Twitter do
My forced Facebook sabbatical came to an end in the late morning. So what did I think of it all? One of my Tweets last night was: ‘I hope [it is temporary], though I have found people out for 7–12 days now. Now it’s Monday I hope they have got over their hangovers!’ At […]
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The shame of Russia (courtesy of Facebook)
At the weekend, 40,000 to 50,000 took to the streets of Moskva—Moscow—to protest their government’s actions in the Ukraine, at the Peace and Freedom March. I understand that media called the country’s actions ‘the shame of Russia’. A friend provided me with photos of the protest that he and his friends took, which I […]
This week it’s the Sports Illustrated Swimsuit models; what’s next for our destination marketing?
In Lucire’s publication history, more Americans than New Zealanders have read from the title. Online, that was always the case, as we started off in 1997 with a 70 per cent US readership, which has dropped to around 42 per cent with other countries catching up with web browsing over the last 16 years. […]
The real privacy policy
Documentaries such as Terms and Conditions May Apply (embedded here) and Doc Searls’ The Intention Economy got me thinking about our privacy policy. We have one for our company, but how do we really use your private data? It got me thinking. Since we’ve been online for longer than most people, we have […]
Four million page views on Autocade
I came across an old blog post that showed that Autocade took four years to get 2,000,000 page views: not bad for an encyclopædia that receives very little promotion. That was in March 2012. It has since crossed 4,000,000, which meant the second 2,000,000 took 21 months to achieve (in December 2013). If the growth […]