[Cross-posted at Lucire] New Zealand readers will be seeing a few advertisements around this site relating to the local body election in Wellington. And perhaps, thanks to programming not always being precise, a few more readers outside New Zealand will notice them, too, although we have targeted them for this country alone. I think it’s […]
Read More… from Explaining to Lucire readers about my political ads
When I go on about free wifi, it’s not just some vague election promise. Someone mentioned that I should have put the reason behind the message on my first billboard, but the reasons are too plentiful. It’s not just about giving businesses and tourists the access they expect in a modern society. It’s also […]
My friend Edward Talbot, and his friend and business partner Rowan Wernham, launched their Snapr (sna.pr) service today. It’s the ideal way to share geotagged photographs in the 2010s, and I expect these guys to do some great things as Snapr takes off. Snapr was the only Kiwi (if not southern hemisphere) venture to […]
Read More… from Kiwi entrepreneurs launch Snapr to share mobile photos
I had a very insightful meeting today with one of the country’s leading information strategists, which put things into perspective for me regarding the mayoral race. His thoughts (though not exactly his words): Wellington has almost always voted for the right person at the right time. We needed someone like Mark Blumsky to give […]
Read More… from A new decade demands a new way—and a new mayor
I could guess the entire storyline but my goodness, I still think this is hilarious. (Courtesy Chris Young at C7 Design in New Plymouth.) You may also like Is your favourite 1980s’ celeb here? Doctor Who’s Christmas ’10 special: US trailer Steve McQueen, advertising spokesman, 1980 to date On the subject of copying Trading identities […]
The day the current mayor, Kerry Prendergast, announced her intention to stand for a fourth term, I was asked by a few media colleagues what I thought. The wittiest reply I gave to Salient, as it was an email interview, and I seem to be cheekier in writing than I am in speaking. I won’t […]
Read More… from Trading identities in the personal branding space
Rumour has it that the new Saab—a small car (finally)—will resemble the ur-Saab, the 92. In fact, inside Saab, it has the codename 92. Where have I heard this one before? I know. Stefan Engeseth’s Detective Marketing, 2001 edition. And from what I understand, since in 1999 I could not read much Swedish, it […]
Read More… from Saab promises new generation of cars will have original DNA
I thought it was cold enough in Stockholm when I hit town a month ago, and temperatures were in the –9°C to –15°C region most days (with a high of around –2°C). But, Stefan tells me, temperatures plummeted greatly over the past week, down into the –30°C region in some parts. Stockholm was in the […]
Read More… from When Swedes say it’s too cold, they mean –30°C
Is it just me, or does it feel like the budget for Alarm für Cobra 11: die Autobahnpolizei has been cut even more? This preview does not seem as spectacular as the last two seasons’ (and last season felt cheaper already). And where are Dieter and Horst? Back on March 11 on RTL. You […]
Read More… from First trailers for Alarm für Cobra 11’s next season
While I’ve been a LinkedIn member for many years—my LinkedIn ID has six digits, which gives you an idea of how long ago—I have to confess that I did not browse the brilliant Wellington, New Zealand group till quite recently. And free wifi is being talked up there, too, as something Wellingtonians genuinely want. […]