Rumour has it that the new Saab—a small car (finally)—will resemble the ur-Saab, the 92. In fact, inside Saab, it has the codename 92. Where have I heard this one before? I know. Stefan Engeseth’s Detective Marketing, 2001 edition. And from what I understand, since in 1999 I could not read much Swedish, it […]
Read More… from Saab promises new generation of cars will have original DNA
As of tonight, the Beyond Branding Blog, where I first cut my teeth blogging, is no more. The posts are still there, but no further comments can be entered on to the site. The nearly four years of posts remain as an archive of some of our branding thought of that period. The […]
Read More… from Beyond Branding Blog removed from Blogger today
While I’ve been a LinkedIn member for many years—my LinkedIn ID has six digits, which gives you an idea of how long ago—I have to confess that I did not browse the brilliant Wellington, New Zealand group till quite recently. And free wifi is being talked up there, too, as something Wellingtonians genuinely want. […]
Preparing for one of my Swedish speeches, I came across this, which I delivered in India in December 2008: If you ever get to read Michael Lewis’s writings about the US financial industry, you’ll learn that a lot of people within there do not know what they are doing or why they are doing it. […]
The Medinge Group has announced the 2010 Brands with a Conscience winners, and we’ll be presenting the awards at the end of the month in Paris. The release is below. Can you believe we’ve done this for seven years now? I was particularly stoked about the awards going to Selco and Muna Abu […]
Read More… from Medinge announces seventh annual Brands with a Conscience awards
Rick Klau’s action today in restoring Vincent’s Social Media Consortium blog got me putting things into perspective. We know sites like Blogger and Vox are free, but what happens when they fail? Vox, the Six Apart blogging service, had been where I had put my personal posts—as well as a bunch of private […]
Read More… from As the 2010s dawn, there’s a vacuum on the internet
I’m thoroughly enjoying Eric Karjaluoto’s Speak Human, which could well be a marketing handbook for the 2010s. Current (the references are up to date as of October 2009), Eric looks at how small businesses can do better than the big firms for numerous reasons: (a) fewer layers of decision-making; (b) the ability to engage and […]
I still need to get a few book reviews up, and here’s a good one to begin 2010 on. Nation Branding: Concepts and Country Perspectives, edited by Nishit Kumar and Anil Varma and published by ICFAI Press, is a very complete book giving a snapshot of the discipline’s practice in the late 2000s. There are […]