The end of Facebook pages?

01.05.2022/12.20

Some of the articles in Lucire are still manually designed in Dreamweaver, and those need to be added to the social networks in a similar way. There we use Zoho Social to update things. In practice, we only do Twitter, as IFTTT then takes care of reposting our updates to Facebook. Today, I noticed that […]

Stefan Engeseth gives away his book, One, in the interests of peace

13.04.2022/10.40

I always thought One: a Consumer Revolution for Business was one of Stefan Engeseth’s best books, if not the best. He recently posted on Linkedin: ‘readers have told me that the book can lead to a better understanding of people and society (which can end wars).’ In the interests of peace, he thought he’d give […]

The erosion of standards

10.01.2022/08.19

For homeowners and buyers, there’s a great guide from Moisture Detection Co. Ltd. called What You Absolutely Must Know About Owning a Plaster-Clad Home, subtitled The Origin of New Zealand’s Leaky Building Crisis and Must-Know Information for Owners to Make Their Homes Weathertight, and Regain Lost Value. My intent isn’t to repeat someone’s copyrighted […]

Don’t put your events on just Facebook—they won’t be seen

31.12.2021/06.50

We’re probably far enough along from the event for people not to know which one I am referring to, as I’ve no wish to embarrass the organizers. Earlier in 2021, we saw a weekend event that would take place at the ‘Johnsonville Community Hub’. No address was given other than that. Both Duck Duck […]

Facebook pages no longer immediately update after you post

21.12.2021/11.24

With Lucire’s Twitter restored—it was a huge distraction over the last two months with various automatic posting gadgets needing to be reprogrammed, and the Twitter-to-Mastodon cross-poster still does not work (it’s what happens when you modify things that are working perfectly well: it’s impossible to put them back)—we wanted to get some of our social […]

Xiaomi’s confusing nomenclature

04.12.2021/21.47

I’m starting to understand Xiaomi’s naming conventions but it’s a mess, especially coming from a marketer’s point of view. I ordered the Note 9, which is superior to the 9. So far so good. But what I’m getting is not what’s called the Note 9 here (or in any export market, from what […]

My tribute to David MacGregor

28.11.2021/23.28

Digital art by David MacGregor I hope the media will say more because David MacGregor had packed so much into his 50-something years on this planet. Here is my tribute on Lucire. Not everyone can claim to have discovered Rachel Hunter, created the Family Health Diary TV commercial format (and others), founded the first online […]

Chatting at a pro level on Leonard Kim’s Grow Your Influence Tree

21.10.2021/03.15

Shared on my social media on the day, but I had been waiting for an opportunity to note this on my blog. It was an honour last week to guest on Leonard Kim’s Grow Your Influence Tree, his internet talk show on VoiceAmerica. Leonard knows plenty about marketing and branding, so I thought it […]

Contextual targeting worked, so why abandon it?

27.09.2021/08.49

Didn’t I already say this? Contextual targeting worked for so long on the web, although for some time I’ve noticed ads not displaying on sites where I’ve blocked trackers or had third-party cookies turned off. That means there are ad networks that would rather do their clients, publishers and themselves out of income […]

Have you driven a Ford … lately? Probably not

13.09.2021/12.09

Ford’s Brazilian line-up, 2021. Once upon a time, there were locally developed Corcels and Mavericks; even the EcoSport was a Brazilian development. Today, it’s Mustang, a couple of trucks, and a rebadged Chinese crossover. We heard a lot about the demise of Holden as GM retreats from continents at a time, seemingly in a […]