Don’t put your events on just Facebook—they won’t be seen

We’re probably far enough along from the event for people not to know which one I am referring to, as I’ve no wish to embarrass the organizers.    Earlier in 2021, we saw a weekend event that would take place at the ‘Johnsonville Community Hub’. No address was given other than that. Both Duck Duck […]

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Facebook pages no longer immediately update after you post

With Lucire’s Twitter restored—it was a huge distraction over the last two months with various automatic posting gadgets needing to be reprogrammed, and the Twitter-to-Mastodon cross-poster still does not work (it’s what happens when you modify things that are working perfectly well: it’s impossible to put them back)—we wanted to get some of our social […]

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Xiaomi’s confusing nomenclature

I’m starting to understand Xiaomi’s naming conventions but it’s a mess, especially coming from a marketer’s point of view.    I ordered the Note 9, which is superior to the 9. So far so good.    But what I’m getting is not what’s called the Note 9 here (or in any export market, from what […]

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My tribute to David MacGregor

Digital art by David MacGregor I hope the media will say more because David MacGregor had packed so much into his 50-something years on this planet. Here is my tribute on Lucire. Not everyone can claim to have discovered Rachel Hunter, created the Family Health Diary TV commercial format (and others), founded the first online […]

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Chatting at a pro level on Leonard Kim’s Grow Your Influence Tree

Shared on my social media on the day, but I had been waiting for an opportunity to note this on my blog.    It was an honour last week to guest on Leonard Kim’s Grow Your Influence Tree, his internet talk show on VoiceAmerica. Leonard knows plenty about marketing and branding, so I thought it […]

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Contextual targeting worked, so why abandon it?

Didn’t I already say this?     Contextual targeting worked for so long on the web, although for some time I’ve noticed ads not displaying on sites where I’ve blocked trackers or had third-party cookies turned off. That means there are ad networks that would rather do their clients, publishers and themselves out of income […]

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Have you driven a Ford … lately? Probably not

Ford’s Brazilian line-up, 2021. Once upon a time, there were locally developed Corcels and Mavericks; even the EcoSport was a Brazilian development. Today, it’s Mustang, a couple of trucks, and a rebadged Chinese crossover.   We heard a lot about the demise of Holden as GM retreats from continents at a time, seemingly in a […]

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Admiral doesn’t understand that I’m not blocking ads, only trackers

It’s pretty bad that Admiral, which detects whether you are using an ad blocker or not, now advises this with Privacy Badger.    Let me make this very clear: I am not against advertising on websites. I have advertising on our websites.    I am against tracking by people such as Google. And that is […]

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On OneDrive, Flickr, and FLOC

Yesterday, I worked remotely, and I don’t know what possessed me, but as OneDrive was activated on my laptop, I decided to save a word processing file there, planning to grab it from my desktop machine later in the day. Normally I would just leave the file where it was and transfer it across the […]

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Brand, sub-brand or model? China’s getting into a confusing phase

The Dongfeng Aeolus AX7. But just where does Aeolus sit when it comes to indexing in Autocade? This is something that might have to come out in the wash, and it might take years.    I think we can all agree that Ssangyong is a marque or a make, and Korando is a model. Never […]

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