Reach out if you need a business mentor

I’ve served with Business Mentors New Zealand for 17 years. It might be time to depart, after my present client. This has always been a voluntary role and bless all those who have given their time, and continue to give their time, to business people around the country. I have made two real friends over […]

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Ford means nothing at all

I followed a Ford Ranger today and felt nothing. This isn’t as strange as it sounds. Ford has become a truck company here, too, and there’s nothing about the blue oval that stirs the soul any more. Mustangs are rare, and Ford—which once democratized flash—doesn’t have the brand equity that it used to. Never mind […]

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‘No more black spots’ is music to the white supremacist

  A message I sent to the former Vodafone New Zealand: Everything is OK except the messages you’re promoting! I know you’ve already heard the feedback that you share your name with a white supremacist organization, and you shrugged it off. OK, maybe we can put this down to a marketing company that didn’t do […]

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The golden age of Pontiac illustrations

The gargantuan full-size 1971–6 Pontiacs (Laurentian, Catalina, Parisienne, Bonneville, Grand Ville and Grand Safari) went up on Autocade last week, and they reminded me of the golden era of Pontiac illustrations. That era didn’t stretch into the 1970s that much: you saw them for the 1967s through to the 1971s, before photography took over. I […]

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Rand Fishkin’s ‘Something is Rotten in Online Advertising’

I’ve been meaning to link Rand Fishkin’s ‘Something is Rotten in Online Advertising’ for some time, so here it is. He writes, in his second and third paragraphs (links in original): Where to even begin… Should we start with the upcoming loss of third-party cookies? The bizarre Google & Facebook duopoly teamup against anti-trust action? The rise […]

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Musings for today: back on Facebook, untracked ads, Autocade rankings

It’d be unfair if I didn’t note that I managed to see a ‘Create post’ button today on Lucire’s Facebook page for the first time in weeks. I went crazy manually linking everything that was missed between April 25 and today. Maybe I got it back as it would look even worse for Facebook, which […]

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The end of Facebook pages?

Some of the articles in Lucire are still manually designed in Dreamweaver, and those need to be added to the social networks in a similar way. There we use Zoho Social to update things. In practice, we only do Twitter, as IFTTT then takes care of reposting our updates to Facebook. Today, I noticed that […]

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Stefan Engeseth gives away his book, One, in the interests of peace

I always thought One: a Consumer Revolution for Business was one of Stefan Engeseth’s best books, if not the best. He recently posted on Linkedin: ‘readers have told me that the book can lead to a better understanding of people and society (which can end wars).’ In the interests of peace, he thought he’d give […]

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The erosion of standards

For homeowners and buyers, there’s a great guide from Moisture Detection Co. Ltd. called What You Absolutely Must Know About Owning a Plaster-Clad Home, subtitled The Origin of New Zealand’s Leaky Building Crisis and Must-Know Information for Owners to Make Their Homes Weathertight, and Regain Lost Value.    My intent isn’t to repeat someone’s copyrighted […]

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Don’t put your events on just Facebook—they won’t be seen

We’re probably far enough along from the event for people not to know which one I am referring to, as I’ve no wish to embarrass the organizers.    Earlier in 2021, we saw a weekend event that would take place at the ‘Johnsonville Community Hub’. No address was given other than that. Both Duck Duck […]

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