The late 1990s were a heady time here in Aotearoa. The web—pre-Google, pre-monopolies—was indeed the great leveller: anyone with the right skills could create something online that competed at a global level. Aotearoa, which had for years felt a little backward in time—TV shows would arrive here two to three years after they aired in […]
Read More… from For the sake of our city, it’s important to take the opportunities to move forward
The Tofaş Doğan, the 1,000th model entered into Autocade in 2009. A very quick look at how long it took us to get each 1,000 models on Autocade. 0: March 8, 2008 1,000: December 21, 2009 (1 year, 9 months for first 1,000—Tofaş Doğan was the 1,000th) 2,000: December 30, 2012 (3 years […]
Read More… from Getting to each 1,000th model on Autocade—so far
Skry being right on the money: Still those web pages about me being a Google SEO expert or having an algorithm named for me are being indexed and prioritized by Google, all because Semrush hallucinated (or was there a malicious hand in this?), told a bunch of people (in south Asia, predominantly) about […]
Here’s Google’s latest privacy gaffe, the latest in a long, long line where they pretend to not know it’s happening till they’re embarrassed into admitting that it is happening—and then the authorities will fine Google millions of dollars which they will make back in a few hours. Ibly writes in a post on the fediverse […]
Read More… from Is Google stealing your voice for its virtual assistant? Meanwhile, Mktg Stinx
They may no longer be relevant, but most (all?) of our sites still have meta keyword tags. When we redevelop a site, we tend to take the header tags in full from the previous incarnation, so unlike the old joke about George Washington’s axe (‘This is the original. I’ve only had the handle and blade […]
When I first started working, there was a profession called corporate identity. It wasn’t called branding. I noticed the vernacular change in the 1990s, more so in the early 2000s when even Wally Olins started using it more to describe what Wolff Olins did. You just have to follow the market. We’re at a point […]
When I launched Lucire into print in 2004, it brought with it some unwelcome elements. On the plus side, it raised the company’s profile and no doubt that helped sales. No one had ever taken a website into print before, with the exception of Yahoo Internet Life, as far as I know. Certainly no one […]
Read More… from Company founders, talk about your businesses and the great work they do
I wanted to add a few words to Amazon for Stefan Engeseth’s Sharkonomics 2, but it seems Amazon no longer lets me post reviews. I guess Jeff B.’s rich enough without needing my content. I thought some of the negative ones he got there were a bit rough, given that he’s not proclaiming that […]
Market orientation suggests that you should base your marketing on what the client wants. In basic terms, put yourself in the customer’s shoes. There are plenty of studies that back this up, beginning roughly when the 1970s became the 1980s. So if the British people are going through a cost-of-living crisis, then it would pay […]
Read More… from From a marketing perspective, the coronation was out of sync
I’ve served with Business Mentors New Zealand for 17 years. It might be time to depart, after my present client. This has always been a voluntary role and bless all those who have given their time, and continue to give their time, to business people around the country. I have made two real friends over […]