A sure way to lose customers: upload their private information to Facebook

I’m still blocked from seeing my advertising preferences on Facebook on the desktop, the only place where you can edit them, something that has plagued them for years and which they’re unlikely to fix. I commonly say that Facebook’s databases are ‘shot to hell,’ which I’ve believed for many years, and this is another example […]

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Was it six networks or only five? In all this excitement, they’re ‘Still the One’

I’m sure there are many, many more examples of this tune being used to promote TV networks, but it seems to be a standard in at least three countries I know, and probably far more besides.    It is, of course, ‘Still the One’, which ABC used in the US to celebrate being the top-rated […]

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Netflix spams, Amazon doesn’t care

It pays to have some ground rules when dealing with the internet. A very big one that I’m sure that you all observe is: don’t do business with spammers. If a Nigerian prince tells you he has $5 million for you, ignore him.    There are tainted email lists that have been going around for […]

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Don’t give the keys to the company Twitter to just anyone

A few thoughts about Twitter from the last 24 hours, other than ‘Please leave grown-up discussions to grown-ups’: (a) it’s probably not a smart idea to get aggro (about a joke you don’t understand because you aren’t familiar with the culture) from your company’s account, especially when you don’t have a leg to stand on; […]

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GM’s Holden to abandon C and D car segments, delivering them on a silver platter to competitors

Stuart Cowley for Lucire   I haven’t spoken to Holden New Zealand to see if we’re following suit, but as far as Australia’s concerned, 2020 will be the final year for the Astra and Commodore, as Holden transitions to selling only trucks (utes) and SUVs.    Here we are, with its most competitive C- and […]

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Business as usual at Wikipedia

I know Wikipedia is full of fiction, so what’s one more?    I know, you’re thinking: why don’t you stop moaning and go and fix it if it’s such a big deal?    First up, for once I actually did try, as I thought the deletion of a sentence would be easy enough. But the […]

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How to come third in a mayoral election

One mayoral candidate recently asked me for my advice. I won’t name who it is, since I want those who contact me to know I’ll keep their communications in confidence.    Now, the first thing to do is to get a time machine and ask me the same question 18 months earlier.    But I […]

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Capturing a buyer: some advice to Renault New Zealand

On this Pope Gregory Arbitrary Calendar Start Day, I wrote to a contact of mine at Renault New Zealand.    In mid-2018, I joked that, since Renault had no dealers in Wellington (never mind what’s listed on their website—the only people who can see a dealer there are psychic mediums), I could sell them out […]

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Keeping the Victoria in Victoria University of Wellington

  A letter I penned today to Prof Grant Guilford, Vice-Chancellor of Victoria University of Wellington. I support the official adoption of a Māori name (I thought it had one?) but removing Victoria is daft, for numerous reasons, not least the University’s flawed research, dealt with elsewhere. Wellington, August 8, 2018 Prof Grant Guilford Vice-Chancellor […]

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If FCA kills Chrysler today, then it’s another chapter of a company weakening its brands

There’s a rumour circulating that Fiat (specifically, Fiat Chrysler Automobiles, or FCA) will kill the Chrysler marque today.    The range currently consists of two models: the ageing 300 and the relatively fresh Pacifica.    It seems to be another step in the mismanagement of car marques, especially US ones, something I wrote about many […]

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