Above I’d mention the war, but Honda was founded after the surrender. I despise fax-spam, and under my reading of the Telecommunications Act, these come under nuisance calls. But regardless of the legality, it seems rather hypocritical for Honda to have sent me one for its Insight hybrid car. Think about it: a lot […]
Category: marketing
More general posts about the world of marketing, advertising and sales.
Chrysler is Detroit-thug tough
Chrysler, Eminem: Imported from Detroit (2011) To take a leaf from Adland, where this is hosted, Chrysler’s message is: buy this ugly car or Eminem will beat you up. To be fair, the cinematographer has picked some good angles for the 200 so it doesn’t look like a rehashed Sebring. Shooting it at night […]
My holiday as a car anorak
Since New Year’s Eve and New Year’s Day are about the only two days I actually take off, I spent some time adding entries on Autocade, a site that doesn’t seem like “work” to me. It’s my hobby. The randomizer, which my friend Peter Jobes installed for me on the site’s home page, came […]
How will Chevrolet go down in Korea?
Last week, GM announced it would drop the Daewoo marque, as it has done through Europe, in its native Korea, in favour of Chevrolet. The company will also be renamed GM Korea, a name it once had nearly four decades ago. While most will think this makes sense, so GM can concentrate on […]
Opel is not a snob brand
Arthur Daley, Opel’s last New Zealand spokesman: ‘Never mind the Capri, Tel: I sell Opels now.’ In the Fairfax Press, General Motors has apparently confirmed it will bring in Opel-branded cars to sell alongside Holden-branded ones. It’s an obvious move. For years, a good part of Holden’s range was Opel-designed. Like Vauxhall, the model […]
McAfee did good: a software company that didn’t jerk me around in ’10
A new computer arrived at the office, Firefox 3·6·13 was installed on it. Boom goes the dynamite (thanks, Jen—since I watch very little television I had no idea of this reference). It wasn’t the ‘unmark purple’ bug, either (sample size so far: 1). It’s a different set-up to the rest. For starters, it has […]
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Facebook’s profile change benefits Digg
Earlier today, while sorting out revisions to a piece I’m submitting to the Journal of Brand Management, I discovered that the new Facebook profile layout no longer has my collection of links. Once upon a time, you could save your links to Facebook and they’d all be there, in a list, shown just below […]
Slowly but surely, Autocade gets to 1,250 models
Autocade hit 1,250 models today, with a car that’s slightly unusual to non-antipodean eyes: Ford LTD (FE). 1984–8 (prod. unknown). 4-door sedan. F/R, 4089 cm³ (6 cyl. OHV). First LTD series with no V8s, with EFI six as standard, delivering 120 kW. Alloy head as with Falcon; electronic engine management, called EEC IV, delivering more […]
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MG taps into BMC’s small-car heritage to market the 3
SAIC is doing a great job in tapping to the heritage of MG and the companies that have gone before. Hop over to the SAIC–MG site and you’ll see this image to tie in to the launch of the B-class MG 3 hatchback: The imagery tells a good deal of the story already: the […]
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BBC drama, this autumn and winter
Don’t know how I could have missed this. Oh, yes I do: I was running for office. Now that I’m not, I want to give the BBC a bit of a push, because these dramas look awesome. Aurelio Zen, with Rufus Sewell, looks like my sort of drama, and begins the first week of […]