More general posts about the world of marketing, advertising and sales.
Tomorrow, it will be one month since the Christchurch ’quake. It’s tempting to argue scale—the Japanese earthquake and tsunami versus our own—but at the end of the day, people are people, and our nations have both been hurting. We have become united, through disasters that emphasized that we live in an emerging global community. […]
Read More… from Some positive news a month on from the Christchurch ’quake
I know you’re sick of reading three of these blog entries on three consecutive days but here’s what my Google Ads Preferences Manager has shown me today. I’m sick of writing about it, but Google’s being so damned predictable. First, the cookie is back, though it hasn’t picked up preferences yet this morning: […]
Read More… from Three out of three: Google’s Ads Preferences Manager does not work
Yesterday, I wrote about Google’s Ads Preferences Manager. I mentioned that I had opted out before, but had found myself having to repeat the exercise. I did, however, stop short at levelling blame at Google for another privacy gaffe, despite its behaviour with Web History, Buzz, Reader, Notes, etc., just in case I had fiddled […]
Read More… from Google advertising doesn’t understand that opting out means opting out
I have opted out of Google’s Doubleclick (and others’) advertising cookies many times. In theory, you only need to do it once, but I have been to Google’s opt-out page many times to find that the company has set another new cookie on my system. I fiddle around with my cookies a lot, so […]
Read More… from Check that your Google ad opt-out has been honoured
Geoffroy de la Bourdonnaye of Chloé believes the mainland Chinese market is moving toward more understated luxury. I believe there’ll always be a mixture. The understated buyer is emerging probably because of saturation by more extrovert brands—and often, buyers want to get something different, rather than conform. And the top-end luxury brands have […]
Read More… from Chloé chief sees China moving to more understated luxury—or is it?
Volvo has announced that it will build a plant in China, and seeks approval for a second, in what it calls its second home market. It was inevitable, though for the long-term survival of the brand, it’s not a bad idea. Through Geely’s acquisition, it can potentially leapfrog other foreign car brands inside […]
Good on Air New Zealand for ferrying emergency supplies to Christchurch, for its $50 special to and from Christchurch till Friday 8 a.m., and for extra 747 flights to and from the disaster-struck city tomorrow (subject to the airport reopening down there). I’ve also learned that there is an extra Wellington–Christchurch A320 service departing […]
Read More… from Air New Zealand acts in the wake of the Christchurch earthquake
Above I’d mention the war, but Honda was founded after the surrender. I despise fax-spam, and under my reading of the Telecommunications Act, these come under nuisance calls. But regardless of the legality, it seems rather hypocritical for Honda to have sent me one for its Insight hybrid car. Think about it: a lot […]
Chrysler, Eminem: Imported from Detroit (2011) To take a leaf from Adland, where this is hosted, Chrysler’s message is: buy this ugly car or Eminem will beat you up. To be fair, the cinematographer has picked some good angles for the 200 so it doesn’t look like a rehashed Sebring. Shooting it at night […]
Since New Year’s Eve and New Year’s Day are about the only two days I actually take off, I spent some time adding entries on Autocade, a site that doesn’t seem like “work” to me. It’s my hobby. The randomizer, which my friend Peter Jobes installed for me on the site’s home page, came […]