More general posts about the world of marketing, advertising and sales.
I’ve been noticing my Tumblr usage drop, and judging by the count here, my updates to this blog have fallen to a bit of a low this year. But, as Tumblr drops, this blog seems to be rising. I imagine 2012 will bring with it another change in how we all share our thoughts online. […]
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Photo by Xavier Collin/Snapstar Live Friday morning’s interview with Sonia Sly on Kiwi Summer was the most fun I have ever had on radio. Radio New Zealand National was the most fair and balanced medium I dealt with when running for Mayor of Wellington in 2010, and I was glad that Sonia thought of […]
Read More… from Finishing off 2011 with the most fun radio interview I have ever done
PS.: I got two pop-ups today (December 21) of the same nature, this time while using Facebook. I think we can rule out Speed Dial as the reason.—JY For the Firefox boffins out there, I began using Super Start, after having trialled Speed Dial and Fast Dial over the past year or so. These […]
Read More… from Using Super Start on Firefox, after I got pop-ups while using Speed Dial
If you’re a car nut, then you won’t be mourning, too much, the passing of former Czech president Vaclev Hável. Or, for that matter, Kim Jong Il. It’s Saab that has finally died as it files for bankruptcy after GM, which still licenses key technologies to the Swedish firm, vetoed its sale to Zhejiang Youngman […]
[Cross-posted] Summer Rayne Oakes and Benita Singh’s Cartier award-winning venture, Source4Style, which helps designers source sustainable fabric through a well designed, transparent website, launches its second version today. Lucire has the low-down in the main part of the site, and this story forms part of some of our next 2012 print and other non-web editions. […]
Read More… from Source4Style launches today, seeking to revolutionize the business of fashion
Fiat has announced that it’s going to bring back the Dodge Dart nameplate on a compact sedan based on a stretched Alfa Romeo Giulietta platform for the 2013 model year. This was actually mentioned when Chrysler was going cap-in-hand to the US Government, so it’s not a total surprise. The nameplate, however, is. […]
Read More… from Dodge revives the Dart, while UK Delta owners revive Lancia
The anti-spam legislation in New Zealand was extended to faxes on October 20—although, technically, junk faxes were disallowed under the Telecommunications Act, based on my reading, and always were. It hasn’t stopped one company from continuing to send junk faxes, and I’ve reported their three post-October 20 ones to the Department of Internal Affairs […]
I came across a fascinating article in Wired’s online edition about two scammers who promote “scareware”: those inferior antivirus programs designed to rid users of fake viruses they tell you about through fake pop-ups. And once you install them, you get a virus. This paragraph struck a chord: But those troubles didn’t do much […]
We weren’t responsible for the layout or photography, but our contribution here is in the tagline, ‘Dare to be human’. In my 12-year friendship with Panos Papadopoulos, the designer behind Swedish swimwear (and now clothing) label Panos Emporio, we’ve often worked on marketing tasks. The most recent one: come up with a tagline that […]
The Motor Trade Association, whose conference and expo are on in Rotorua this November, has some last-minute sponsorship deals going. I’ll be heading up to speak on social media, and if anyone would like to reach this industry and the sizable numbers that are going to be there this year, events’ manager Anna McGeorge has […]
Read More… from Sponsorship specials going at MTA conference and expo