From the ‘Whatever happened to …’ and the ‘My God, is (s)he still alive?’ files comes this promotional video for the (Norwegian) TV2 show Gylne Tider, with a bunch of celebrities lip-synching ‘Let It Be’ (including, appropriately, Fab Morvan of Milli Vanilli). Sir Roger Moore kicks it off, but right after, you’ll catch (inter […]
Category: marketing
More general posts about the world of marketing, advertising and sales.
Putting a full site feed on a Facebook fan page is not a good idea
Even though more young women are spending time on Facebook at the exclusion of other sites, last night I decided to stop connecting the Lucire RSS feed in to its Facebook fan page. We began the fan page very late, having relied on using a Facebook group. And even then, these were promoted half-heartedly. […]
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The big and the small of it
Spotted on the Lucire website today, an advertisement for Consumer magazine. It’s a Flash animation, suggesting that not all car insurance policies are perfect. The opening frame shows a car with oversized coins for wheels, and the wheels shrink to a more standard size at the end of the animation. The copy reads, […]
Retro moment: the first American Ford Granada
Above: The US Ford Granada in a contemporary advertisement, as posted at americangranada.com. Not the European car, but the American one of the same name: the Ford Granada was marketed as a US alternative to a Mercedes-Benz. Not as overstyled as, say, the Ford Maverick, this was an extremely heavy car, and Ford’s marketing […]
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Amazon begins charging dormant-account fee
Here’s a new clause in the Amazon Associates’ contract that I never spotted before, which is available publicly for viewing. European countries have a similar one, with differences in the currency. If you have not earned any advertising fees in the 3 years prior to any given calendar month, then on the first day of […]
Stutterheim marks the Swedish mood
Sent to me by Stefan Engeseth, Stutterheim Raincoats‘ website conveys a very Swedish feel, touching on one of the emotions we don’t always associate with Sweden: melancholy during the winter. The copy on the site even says, ‘Let’s embrace Swedish melancholy.’ With emotive photographs and a very Swedish soundtrack, it helps create an atmosphere […]
Doctor Who’s Christmas ’10 special: US trailer
Matt Smith completes his first calendar year as the Doctor with a Christmas special, inspired by Charles Dickens’s A Christmas Carol. Michael Gambon! Best guest star since Bill Nighy. And if that’s Katherine Jenkins, that’s an extra reason to watch this. (Hope she sings, and not the Singing Detective.) You may also like Is your […]
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An ideal surfing camera, and why we love the Saab 9-4X more
My friend Gareth Rowson is now review editor for WideWorldMag.com (alongside his design practice). Here is his test of the waterproof Oregon Scientific ATC9K Action Camera, filmed while surfing at Vazon in Guernsey. I thought this was very nicely shot. Less well shot, but significant, is the official video from Saab USA about its […]
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Eating Google humble pie
Today, I am eating Google humble pie, because it was right about malware on Autocade. Therefore: thank you, Google. (I’m not so petty as to not thank them for when they get things right.) Since Google had cried wolf over this blog, which has never had malware issues, I had to question it. Nevertheless, […]
Wellington needs a new brand for a new decade
A very good Vista Group luncheon (Jim, Natalie, self), where we discussed: the Gap rebrand; The Hobbit, unions and the BNZ Centre boilermakers’ strike; and my mayoral campaign. On the first topic, we concluded that it was down to a simple cock-up. None of us could see any reason for the Gap to rebrand […]
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