Rod Hilton, on how terrible Google is getting. This isn’t down to the web being worse, as Marissa Mayer laughably claims. This is down to Google focusing on its surveillance capitalism-based ad business, which earns most of its revenues, over search. It hasn’t been a search-centred company for decades. And I thought its […]
Tag: 2020s
How not to buy a website
Not long ago, someone tried to buy Autocade. In the interests of transparency, I showed them a couple of forward plans we had, and we never heard from them again. I had done a bit of research on the potential buyer and it seems their MO is to buy sites on the cheap, and […]
From the fediverse: saving the news from Big Tech, and why you shouldn’t use Brave browser
Excellent links by way of the fediverse today. First up, Cory Doctorow about saving the news from Big Tech, with sentiments that aren’t far off my own, many of which have been recorded on this blog. His post is from June 2023. Highlights include this on contextual advertising: In studies, these contextual ads perform slightly […]
States of play for Facebook, Linkedin and OnlyKlans
Over a decade ago, I watched as Facebook intentionally broke organic reach and Lucire’s plummeted 90 per cent overnight. It was clear what Zuckerberg’s grift was: to get us to pay to boost posts. But there was already, back then, plenty of reasons you shouldn’t: it was buggy as heck. Fast forward to 2014 and […]
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There’s only one rebrand I care about today
One thing that marketing teaches you is that you need to have a market orientation: put yourselves in the shoes of the consumer and figure out what they want, rather than force something on them. And one thing that leadership teaches you is owning up to when you’ve got it wrong, and making the necessary […]
We’re past the sort of digital marketing that some seek: the mid-’20s are about integrated marcom again
When I first started working, there was a profession called corporate identity. It wasn’t called branding. I noticed the vernacular change in the 1990s, more so in the early 2000s when even Wally Olins started using it more to describe what Wolff Olins did. You just have to follow the market. We’re at a point […]
You can’t contract yourself out of breaking the law, Google—that’s not how it works
Google has updated its privacy policy, giving itself carte blanche to take publicly available data to use for its large language models and “AI”. I don’t think whomever wrote the update has any comprehension of the law. Or that they do, but think they can get away with it. Maybe in their own country they […]
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The sun sets even more on Twitter
Some folks don’t seem to be happy that Twitter is now a walled garden, where you have to be logged in to see Tweets. This is a good thing, isn’t it? Tweets will vanish from the search engines, and Elon Musk’s desire to build a right-wing disinformation network to further his own beliefs (and those […]
Someone at Google did right
Fair’s fair: for once, Google did right, even though it took them ages. My last entry on this topic was in April, when Google refused to remove a pirate site that they provide cloud services for. Two months later, I received word that they had reviewed one of the URLs I had complained about: ‘We’re […]
Company founders, talk about your businesses and the great work they do
When I launched Lucire into print in 2004, it brought with it some unwelcome elements. On the plus side, it raised the company’s profile and no doubt that helped sales. No one had ever taken a website into print before, with the exception of Yahoo Internet Life, as far as I know. Certainly no one […]
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