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The Persuader
My personal blog, started in 2006. No paid or guest posts, no link sales.
Posts tagged ‘media’
08.08.2022
In early July, I wanted to see if we could add Lucire to Bing as a news source in their Pubhubâafter all, Google has us as one, as Yahoo, Altavista and Excite had back in the day. And Iâd say that 25 years of publishing with an international team might qualify us as being media.
The folks came back rejecting us, saying we needed to come back in a monthâs time. Usual story: look at our rules, you must have messed up.
Bing tells everyone this these days, because itâs a good way to keep webmasters confounded as they try to figure out whatâs wrong with their site and why they canât get it listed. Itâs the same with Pubhub.
The one âruleâ that might be very broadly interpreted in their favour was that articles needed to have bylines. Granted, a lot of news ones donât, since sometimes we donât want credit for them, and you donât always see a reporterâs name for shorter, simpler items. But features do have bylines. And when Bing swung round in early July, coincidentally I had written quite a lot of the last bunch of articles, so my name was all over them. That was a no-no.
So here we are, a month and a few days on. The home page (the one that Bing declines to include in their index now, as it prefers pages from the early 2000s that we havenât linked to for over 17 years) contains articles from me, Stanley Moss, Lola Cristall, Jody Miller, and Elyse Glickman. Thereâs one story on Panos Papadopoulos that he wrote in the first person.
Whatâs the bet that nothing will happen?
Sometimes you have to give it a go, even when you know nothing will happenâjust to prove a point.

Above: The top pages in a site:lucire.com search on Bing. Five of these pages we haven’t linked to in 17 years. As a search engine, it makes absolutely no sense.
I was surprised, however, that Bing claims to have 330 results for site:lucire.com today, up from 10. It’s still a tenth of what Mojeek has, and a twentieth of what Google has. But it is an improvement. Maybe the worst is over?
It’s still useless as a general search though, and even more useless as an internal search. The fact that popular pages are excluded and 17-year-old ones aren’t means something remains very wrong with the search engine.
PS. (August 9 NZST): I spoke too soon. Bing says 330 results, but try looking beyond 50, which was what it tended to cap Lucire at.

Tags: 2022, Bing, JY&A Media, Lucire, media, Microsoft, news, publishing, search engine, technology Posted in internet, media, publishing, technology | No Comments »
10.07.2022
Sean O’Grady puts into his opinion piece what so many of us have said. He does it far better than I could.
They backed Johnson through the Dominic Cummings scandal, through the resignations of two ethics advisers, through the scandal of a party donor paying for the decoration of his flat, through the mishandling of the pandemic and the mismanaging of Brexit with a rotten deal, Partygate and law breaking, an unlawful prorogation of parliament and breaking treaties and international law, allegedly trying to get Carrie a ÂŁ100,000 job and Wilfred a ÂŁ150,000 treehouse, depriving kids of free school dinners ⊠and much, much more âŠ
So itâs not just Johnson whoâs morally compromised, but the whole Tory party, with rare exceptions. They are all guilty men and women because they voted for him, campaigned for him, sustained him, lied for him and generally disgraced themselves and the country in the process. They were all members of the cult of Boris, and they knew exactly what he was.
They didnât care because he was a winner. He hasnât suddenly turned nasty â he was like this since about the age of eight. Heâs outlived his usefulness to them, but if they thought the devil incarnate could win them the next election theyâd be signing his nomination papers right now. Parties tend to get the leaders they deserve.
Sunak, Javid and others are in no position to be preaching about integrity. If seeing the monarch mourn her husband whilst sitting alone due to COVID-19 restrictions at the same time Johnson partied at his ‘work event’ didn’t concern them, are we to believe that they are one bit concerned about sexual assault? Pull the other one.
If the Tories are smart, they’ll go for someone well outside this band of muppets. But as O’Grady also states, ‘Your next PM, like Johnson, will be chosen by about 90,000 mostly elderly, reactionary and unrepresentative members of the Conservative Party.’ In such cases, name recognition and familiarity will decide the next leader. Sadly, that’s unlikely to be anyone from the moderate wing of the Conservative Party. That is now a minority.
Will they promote a better culture than Johnson did? Possibly. If they have some sense of organization and leadership. But that alone is not going to fix the UK’s problems. Ideologues should not come before pragmatists, but it’s hard to see any other outcome given what the Conservative Party has become.
Tags: 2022, Boris Johnson, Conservatives, deception, ethics, media, newspaper, politics, scandal, The Independent, UK Posted in culture, leadership, media, politics, UK | No Comments »
02.07.2022
As embedding from Mastodon is not working tonight, I’ll copy and paste Per Axbom’s post:
Nice bit of reporting from Swedish Radio. They built an online fake pharmacy and activated Facebook advertising tools. Thousands of simulated visits to the pharmacy were made each day, and the reporters could see all the sensitive, personal information being stored by Facebook.
Facebook sent no warnings to the pharmacy, despite saying they have tools in place to prevent this from happening.
A few weeks ago they revealed how this was happening with real pharmacies.
He links this article from Sveriges Radio.
So, how long has it been since Cambridge Analytica? We can safely conclude that this is all by design, as it has been from the start.
Tags: 2020s, 2022, Facebook, media, privacy, social media, Sweden Posted in internet, media, Sweden, technology, USA | No Comments »
25.06.2022
Let fellow Tweeters have the say on today’s events in the USA.
Tags: 2022, Aotearoa, fascism, law, media, New Zealand, Twitter, USA Posted in culture, internet, New Zealand, politics, USA | No Comments »
15.06.2022
How fascinating. Eight years ago, I had high hopes for this Christopher Luxon, according to this blog. Who knew that as a politician, the guy would really let me down?
I Tweeted:
The reality is I see a guy who doesn’t have a full grasp of the issues at hand, spouting soundbites that fail to satisfy any real analysis, yet media are giving him an easy ride.
I’ve recorded my gripes with how some media cover politics beforeâand I reflect on how suited my 2010-campaign policies, authored in 2009, could have placed this city in such a great position for the pandemicâand once again, we realize that coverage is not meritorious.
In some cases, it will be down to the limited intellect of the journalist or editor to grasp the issues at hand (can I name some names!), and I believe in other cases, there is an editorial slant that proprietors want (and hire accordingly).
We saw it with Tony Blair in 1997 (‘Change’; ‘New Labour, new Britain’), and we’re seeing it again.
I tend to vote for people who do the hard yards, and this bloke isn’t the knight in shining armour that many thought he was. The likes of George Gair would not recognize this National Party.
Tags: 2022, Aotearoa, journalism, media, National Party, New Zealand, politics Posted in culture, media, New Zealand, politics | No Comments »
03.12.2021
Our governmentâs response to COVID-19 has been better than many nationsâ, but it is far from perfect, as Ian Powell points out in a well reasoned blog post, and in his article for Business Desk. Itâs backed up by a piece by Marc Daalder for Newsroom. To me, Powellâs piece makes a great deal of sense, and for those who feel the new system feels, instinctively, politically driven, then they are right. He says, inter alia:
At the time I thought that the traffic lights system had been initiated by the Ministry of Health (experts outside the Ministry were not supportive). Subsequently, however, according to senior Health Ministry officials privately, it came from the Prime Ministerâs department.
This helps explain the working it out as you go along approach that is causing confusion among many. Jacinda Ardernâs claim of the system being world leading is overcooked.
He cites Daalder, who writes:
While the outbreak was expected to have a long tail, the Government fully intended to return to zero cases and even to maintain an elimination status after reopening the borders in 2022.
Just two weeks later, Cabinet threw in the towel on elimination.
We know that the government is working on overdrive through this whole pandemic, but it seems there are areas where the experts are being overridden.
But what does our opposition do? Instead of firing at the targets that Powell and Daalder have helpfully revealed, new leader Christopher Luxon repeats the ad nauseam cries of his predecessors to open up, to put Auckland into the âgreenâ. Any expectation that National had found pragmatism with its new leadership vanished in smoke mere days after Luxon took the helm.
This is the identical complaint I have over Sir Phony Blair over in the UK with not only missing the targets painted on the Tories by themselves, but turning 180 degrees and firing the other way.
We need an opposition that holds a government to account but it seems Luxon, who bafflingly refers to Simon Bridges as having âintellectual heftâ, might be yet another ideologue, importing more of the same but in more hidden, calm language than his predecessor.
Are there any pragmatists left in politics, or is everyone following ideology these days?
Tags: 2021, Aotearoa, Auckland, blogosphere, COVID-19, health, Labour, media, National Party, New Zealand, Newsroom, pandemic, politics, TÄmaki Makaurau Posted in media, New Zealand, politics | No Comments »
21.11.2021
Amazing what sort of press releases come in. I had no idea that Auckland is our capital, and I was surprised to find that Toronto and Antwerp are as well in the same release.
Essential Living is a British firm, from the looks of it, and no, we won’t be publishing this in Lucire.

You’d think the PR firm might check as well, but maybe post-Brexit they don’t really care about other countries any more?
Meanwhile, on Twitter. It’s getting nutty toward the end of the year. Just today we saw a motorcyclist come off his Suzuki in Johnsonville, and a Toyota van almost losing control altogether in Tawa. ‘Driving to the conditions’ doesn’t seem to be a thing any more. On Friday, it was this:
Usual story on Facebook. I had better report this fake account with a fake name!

Facebook says: it’s fine, nothing to see here.

Why do people continue to believe their user number claims? They’re rubbish.
Tags: 2021, Aotearoa, bot, Facebook, humour, JY&A Media, media, motoring, New Zealand, PR, social media, Twitter, UK, Wellington, Whanganui-a-Tara Posted in business, internet, media, New Zealand, technology, UK, USA, Wellington | No Comments »
21.10.2021

Shared on my social media on the day, but I had been waiting for an opportunity to note this on my blog.
It was an honour last week to guest on Leonard Kimâs Grow Your Influence Tree, his internet talk show on VoiceAmerica. Leonard knows plenty about marketing and branding, so I thought it might be fun to give his listeners a slightly different perspectiveânamely through publishing. And since I know his listenersâ usual topics, I didnât stray too far from marketing.
We discuss the decrease in CPM rates online; the importance of long-form features to magazines (and magazine websites) and how that evolution came about; how search engines have become worse at search (while promoting novelty; on this note Iâve seen Qwant do very well on accuracy); how great articles can establish trust in a brand and falling in love with the content you consume (paraphrasing Leonardâs words here); Lucireâs approach to global coverage and how that differs to other titlesâ; the need to have global coverage and how that potentially unites people, rather than divide them; how long-form articles are good for your bottom line; how stories work in terms of brand-building; how Google News favours corporate and mainstream sources; and the perks of the job.
This was a great hour, and it was just such a pleasure to talk to someone who is at the same level as me to begin with, and who has a ready-made audience that doesnât need the basics explained to them. It didnât take long for Leonard and me to get into these topics and keep the discussion at a much higher level than what I would find if it was a general-audience show. Thank you, Leonard!
Listen to my guest spot on Leonardâs show here, and check out his website and his Twitter (which is how we originally connected). And tune in every Thursday 1 p.m. Pacific time on the VoiceAmerica Influencers channel for more episodes with his other guests!
Tags: 2021, branding, California, Google, internet, interview, Jack Yan, Leonard Kim, Lucire, marketing, media, radio, Twitter, USA, VoiceAmerica Posted in branding, business, internet, marketing, media, New Zealand, publishing, technology, USA | No Comments »
11.10.2021

For once, you didnât need me to point out the unethical happenings of Facebook, Inc. when the mainstream media actually cared.
First we had the Murdoch Press run âThe Facebook Filesâ in The Wall Street Journal, which I heard about from the incomparable and insightful Bob Hoffman on the 26th ult. The WSJ begins:
Facebook Inc. knows, in acute detail, that its platforms are riddled with flaws that cause harm, often in ways only the company fully understands. That is the central finding of a Wall Street Journal series, based on a review of internal Facebook documents, including research reports, online employee discussions and drafts of presentations to senior management.
Time and again, the documents show, Facebookâs researchers have identified the platformâs ill effects. Time and again, despite congressional hearings, its own pledges and numerous media exposĂ©s, the company didnât fix them. The documents offer perhaps the clearest picture thus far of how broadly Facebookâs problems are known inside the company, up to the chief executive himself.
Other exposĂ©s include the fact that Facebook âshields millions of VIPs from the companyâs normal enforcement ⊠Many abuse the privilege, posting material including harassment and incitement to violence that would typically lead to sanctions.â I guess promoting human trafficking and genocide falls into this protected category as well, which goes to show Iâve been doing Facebook wrong all these yearsâno wonder Lucire got kicked off for a week.
They also know Instagram is toxic, that they promote interaction and who cares if itâs harmful content(?), that the company does little when porn, organ-selling, state suppression, racism, human trafficking, and inciting violence, and itâs a big medium for anti-vaccination content. More has been added to âThe Facebook Filesâ since I was sent the link in Bobâs newsletter, including news of the whistleblower, Frances Haugen, who was anonymous at the time.
Haugen also went on 60 Minutes, garnering headlines for a day, but as I told one friend, with the opportunity to use two diphthongs in a word:
Slide through as usual. Mark and Sheryl control the show, have a lot of shares, and think they will weather it as they always did. Mark will continue to ignore subpĆnĂŠ. The US government will continue to lack cohones since candidates on both sides are suckered into believing that Facebook really has as many users as it claims.
And yes, we got Lucireâs Instagram back, and I am happyâfor the sake of our crew and everyone who has ever created for us. The response from Facebook is full of the usual bollocks, which is no surprise. I wrote on the Lucire website:
Their email states, inter alia, âYou canât attempt to create accounts or access or collect information in unauthorized ways. This includes creating accounts or collecting information in an automated way without our express permission. And based on your accountâs recent activity, our systems have detected behavior that violates one or more of our policies.â
It is nonsense, of course, since thereâs absolutely no proof. Weâve asked Facebook to furnish it to us, including the alleged activity and the IP address that it came from.
What information was allegedly collected? What was automated?
All I can think of is that I have accessed Instagram on the desktop. Oh well, Iâll just stop using it. Or that a couple of the team were online at the same time. With that in mind, fashion editor Sopheak Seng now alone has the keys and thatâs good enough for me. Instagram interaction: down again for the 2021â2 year then.
I havenât posted much on the Facebook issues since there were far more important things to do, namely getting the Lucire template working for the Wordpress (news) section of the site. Now itâs pretty much done, Iâm quite happy with it, though I wish the server load were lighter.
Tags: 2021, CBS, Facebook, Frances Haugen, Instagram, JY&A Media, Lucire, mainstream media, media, Murdoch Press, New York, NY, The Wall Street Journal, USA, Wordpress Posted in culture, design, internet, media, New Zealand, publishing, technology, USA | 2 Comments »
03.09.2021

Above: Coverage in Business Desk, with me pictured with Lucire fashion and beauty editor Sopheak Seng.
Big thanks to Daniel Dunkley, who wrote this piece about me and my publishing work in Business Desk, well worth subscribing to (coincidentally, I spotted an article about my friend and classmate Hamish Edwards today, too).
I had a lengthy chat with Daniel because he asked great questionsâthe fact he got a lot out of me shows how good a journalist he is. And he reveals some of our more recent developments, as well as my thoughts on the industry in generalâthings I hadnât really got on to record often to a journalist, certainly not in the last few years.
I had my Business Desk alerts switched off so I didnât know he had already written his story (on the day of our interview) till another friend and classmate told me earlier this week. It also shows that Googleâs News Alerts are totally useless, something that I realized recently when it took them three weeks to send the alert (the time between its original spidering of the article and the email being sent out). Those had been worsening over the years and I had seen them be one or two days behind, but now they rarely arrive. Three weeks is plain unacceptable for one of the last services on Google I still used.
Back to Danielâs story. Itâs a great read, and Iâm glad someone here in Aotearoa looked me up. I realize most of our readers are abroad and we earn most from exports, but a lot of what weâve done is to promote just how good our country is. Iâm proud of what weâre able to achieve from our part of the world.


Above: Google News Alerts take an awfully long time to arrive, if at all. I hadn’t seen one for weeks, then this one arrives, three weeks after Google News spidered and indexed the article. Google feels like another site that now fails to get the basics right.
Tags: 2021, Aotearoa, Auckland, Bauer, business, fashion magazine, Google, journalism, JY&A Media, licensing, Lucire, Lucire KSA, magazine, magazines, media, New Zealand, publishing, Saudi Arabia, Scots College, Sopheak Seng, St Markâs Church School, Wellington, Whanganui-a-Tara Posted in business, internet, media, New Zealand, publishing, Wellington | 1 Comment »
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