More general posts about the world of marketing, advertising and sales.
The day the current mayor, Kerry Prendergast, announced her intention to stand for a fourth term, I was asked by a few media colleagues what I thought. The wittiest reply I gave to Salient, as it was an email interview, and I seem to be cheekier in writing than I am in speaking. I won’t […]
Read More… from Trading identities in the personal branding space
Rumour has it that the new Saab—a small car (finally)—will resemble the ur-Saab, the 92. In fact, inside Saab, it has the codename 92. Where have I heard this one before? I know. Stefan Engeseth’s Detective Marketing, 2001 edition. And from what I understand, since in 1999 I could not read much Swedish, it […]
Read More… from Saab promises new generation of cars will have original DNA
A few authors—and not crappy ones, but those who have proven they can sell books—have resorted to giving them away online. Stefan Engeseth gave away his The Fall of PR and the Rise of Advertising online at the time of launch, while I received word that Eric Karjaluoto is now doing the same today. […]
Read More… from Eric Karjaluoto begins giving away his Speak Human book
As of tonight, the Beyond Branding Blog, where I first cut my teeth blogging, is no more. The posts are still there, but no further comments can be entered on to the site. The nearly four years of posts remain as an archive of some of our branding thought of that period. The […]
Read More… from Beyond Branding Blog removed from Blogger today
I’m getting fussier about whom I follow back these days on Twitter, and have noticed myself removing some people I followed. Initially, my rule on Twitter was to follow back only people I knew in the real world. Eventually, I opened that up and even went back among the following to include people I […]
Read More… from The 10 types of Twitter account I am unlikely to follow back
I was surprised to learn that Toyota still has not issued a worldwide recall of its troublesome Prius NHW30 model, even though one had gone out in New Zealand. In layman’s terms, the brakes allegedly don’t work when you want them to. In more complex terms, the software has trouble distinguishing between different types […]
Read More… from Toyota’s troubles stem from forgetting its principles
Saw this old Mikado commercial a few days back: and, after searching on YouTube, it appears that it was repurposed in Germany for a completely different product. Either that, or this came first: The top one seems to work better, probably because of the idea we have about conservative Japanese management. Any idea […]
I will have more from my Swedish and French tour soon, but I will say that I had a marvellous time in Malmö and Lund on my first day in Sweden (especially getting a feel for Lund’s environmental programmes), Kristianstad and Hassleholm on my second, and on my return to Stockholm. A big-up to Stefan […]
Read More… from When Facebook robs you of having a profile pic
I can’t explain why I like the Steve McQueen Ford Puma ad and dislike this one with Audrey Hepburn, even though I think the world of both actors. In terms of tacky, I reckon this one takes the cake as a celebrity endorsement: Come to think of it, this is worse. I believe the original […]
Found on Pete’s Tumblr today. Can you believe it’s been 30 years since the man died? A few weeks later, John Lennon was murdered. Very enjoyable, though I still like the old Ford Puma ad from a decade ago: My American friends prefer a later Steve McQueen ad promoting the Mustang: I still think […]
Read More… from Steve McQueen, advertising spokesman, 1980 to date