More general posts about the world of marketing, advertising and sales.
With the first billboard going up in town, I’ve been asked about whether my free wifi programme will cost ratepayers. In a word, no. The wifi programme will be supported by selling the space on the home page. Upkeep of such a service, and I am looking at several alternatives, is in the […]
Read More… from Making free wifi pay—at no cost to ratepayers
Between a few of us here and my friend Pete in the UK, we’ve spent nearly two weeks trying to get OpenX to work. We’re finally getting ad-serving technology put in in-house, after years of relying on the US ad networks we primarily work with. It’s also walking the talk: since I have advocated that […]
Read More… from Deciphering geo-targeting on OpenX; and why Mediaplex is a cheeky sod
As news emerges that teenagers have spent less time on Facebook, and there are more profiles getting closed on the social network, Sony has released its newest trailer for The Social Network. After 9-11, it’s time to tell the “other” story of the ’noughties. And if Facebook is the topic of a Hollywood film, then […]
Read More… from Replacing a social network near you: real life
My friend and colleague at the Medinge Group, Ava Hakim, passed on a few papers from her day job at IBM. The first is the latest edition of a biennial global CEO survey, while the second asks the next generation of leaders—Generation Y. The aim: to find out what these groups think about the challenges […]
Read More… from What we need from leaders in the new decade: creativity leads the list
After the chaps at Autocar began following me on Twitter yesterday—after all, I had been reading the magazine since it was part of the Ministry of Magazines, in the post-Iliffe days—I noticed a Tweet about Chevrolet asking its dealers to not refer to the brand as Chevy. What? According to Autocar: A leaked […]
I haven’t missed the sale of Volvo to Geely, but it wasn’t as momentous as the rebirth of Saab. We knew the deal was coming and the rest were formalities. The company has said there will be no Geelys badged as Volvos and vice versa. It recognizes the Volvo brand is too valuable to […]
Read More… from Volvo Cars, a unit of Zhejiang Geely Holding Group Co.
This is rather heartening to see, from the Metro freebie in Stockholm (the below is copied from the online edition): What’s in: Stefan Engeseth’s Unplugged Speeches series at the Regina Stockholms Operamathus (where yours truly gave the first edition). What’s out: the growing mounds of paper (rather appropriate in an eco-conscious nation). […]
Read More… from Metro gives thumbs-up to Stefan Engeseth’s Unplugged Speeches
I don’t have the other writers’ permission to show their side of this Facebook dialogue, but we had been chatting about growing the creative clusters here in Wellington as one of my mayoral policies. I wrote: Mostly by focusing on growing creative clusters and taking a bigger slice of the cake. So it is […]
I received yet another junk fax today, which I believe are not permitted under the Telecommunications Act. My enquiries to Telecom suggest that this is the case. This time, it’s a well known business based in town and in the Hutt. And you know what? I’ve now made a mental note not to go […]
I could guess the entire storyline but my goodness, I still think this is hilarious. (Courtesy Chris Young at C7 Design in New Plymouth.) You may also like Is your favourite 1980s’ celeb here? On the subject of copying Steve McQueen, advertising spokesman, 1980 to date Doctor Who’s Christmas ’10 special: US trailer Don’t give […]