More general posts about the world of marketing, advertising and sales.
[Cross-posted] Summer Rayne Oakes and Benita Singh’s Cartier award-winning venture, Source4Style, which helps designers source sustainable fabric through a well designed, transparent website, launches its second version today. Lucire has the low-down in the main part of the site, and this story forms part of some of our next 2012 print and other non-web editions. […]
Read More… from Source4Style launches today, seeking to revolutionize the business of fashion
Fiat has announced that it’s going to bring back the Dodge Dart nameplate on a compact sedan based on a stretched Alfa Romeo Giulietta platform for the 2013 model year. This was actually mentioned when Chrysler was going cap-in-hand to the US Government, so it’s not a total surprise. The nameplate, however, is. […]
Read More… from Dodge revives the Dart, while UK Delta owners revive Lancia
The anti-spam legislation in New Zealand was extended to faxes on October 20—although, technically, junk faxes were disallowed under the Telecommunications Act, based on my reading, and always were. It hasn’t stopped one company from continuing to send junk faxes, and I’ve reported their three post-October 20 ones to the Department of Internal Affairs […]
I came across a fascinating article in Wired’s online edition about two scammers who promote “scareware”: those inferior antivirus programs designed to rid users of fake viruses they tell you about through fake pop-ups. And once you install them, you get a virus. This paragraph struck a chord: But those troubles didn’t do much […]
We weren’t responsible for the layout or photography, but our contribution here is in the tagline, ‘Dare to be human’. In my 12-year friendship with Panos Papadopoulos, the designer behind Swedish swimwear (and now clothing) label Panos Emporio, we’ve often worked on marketing tasks. The most recent one: come up with a tagline that […]
The Motor Trade Association, whose conference and expo are on in Rotorua this November, has some last-minute sponsorship deals going. I’ll be heading up to speak on social media, and if anyone would like to reach this industry and the sizable numbers that are going to be there this year, events’ manager Anna McGeorge has […]
Read More… from Sponsorship specials going at MTA conference and expo
Above is Rupert Murdoch’s apology for the actions of the News of the World, to run in the UK in the wake of the resignations of Rebekah Brooks and Les Hinton. They’re great words, and they’re straight out of the PR 101 playbook. Some might say they’re a trifle too late, as was […]
Read More… from The Murdoch apology does not let us off the hook
This was too priceless to share only with my Tumblr readers. It’s an excerpt from a review of Ryanair, sent to my friend Nadine Isler, who has since published (with permission) on her site: Entering the cabin, I was greeted by a blindingly bright yellow ceiling that would be more at home on the back […]
Read More… from The dystopian future has arrived, and it’s called Ryanair
So James Murdoch has announced the end of the News of the World. It’s no biggie: as others have discovered, a domain name for The Sun on Sunday has been registered, and if this is by an agent of News International, it simply makes sense for the Murdoch Press to consolidate its tabloid brands and […]
Today, from Saab: Swedish Automobile N.V. (SWAN) and Saab Automobile AB (Saab Automobile) today announced the signing of final agreements with Pang Da Automobile Trade Co., Ltd. (Pang Da) and Zhejiang Youngman Lotus Automobile Co., Ltd. (Youngman), thereby converting the non-binding memorandum of understanding relating to the equity investment of Pang Da and Youngman … […]
Read More… from Saab to get €245 million if Pang Da and Youngman deal approved