Last week, GM announced it would drop the Daewoo marque, as it has done through Europe, in its native Korea, in favour of Chevrolet. The company will also be renamed GM Korea, a name it once had nearly four decades ago. While most will think this makes sense, so GM can concentrate on […]
Category: marketing
More general posts about the world of marketing, advertising and sales.
Opel is not a snob brand
Arthur Daley, Opel’s last New Zealand spokesman: ‘Never mind the Capri, Tel: I sell Opels now.’ In the Fairfax Press, General Motors has apparently confirmed it will bring in Opel-branded cars to sell alongside Holden-branded ones. It’s an obvious move. For years, a good part of Holden’s range was Opel-designed. Like Vauxhall, the model […]
McAfee did good: a software company that didn’t jerk me around in ’10
A new computer arrived at the office, Firefox 3·6·13 was installed on it. Boom goes the dynamite (thanks, Jen—since I watch very little television I had no idea of this reference). It wasn’t the ‘unmark purple’ bug, either (sample size so far: 1). It’s a different set-up to the rest. For starters, it has […]
Read More… from McAfee did good: a software company that didn’t jerk me around in ’10
Facebook’s profile change benefits Digg
Earlier today, while sorting out revisions to a piece I’m submitting to the Journal of Brand Management, I discovered that the new Facebook profile layout no longer has my collection of links. Once upon a time, you could save your links to Facebook and they’d all be there, in a list, shown just below […]
Slowly but surely, Autocade gets to 1,250 models
Autocade hit 1,250 models today, with a car that’s slightly unusual to non-antipodean eyes: Ford LTD (FE). 1984–8 (prod. unknown). 4-door sedan. F/R, 4089 cm³ (6 cyl. OHV). First LTD series with no V8s, with EFI six as standard, delivering 120 kW. Alloy head as with Falcon; electronic engine management, called EEC IV, delivering more […]
Read More… from Slowly but surely, Autocade gets to 1,250 models
MG taps into BMC’s small-car heritage to market the 3
SAIC is doing a great job in tapping to the heritage of MG and the companies that have gone before. Hop over to the SAIC–MG site and you’ll see this image to tie in to the launch of the B-class MG 3 hatchback: The imagery tells a good deal of the story already: the […]
Read More… from MG taps into BMC’s small-car heritage to market the 3
BBC drama, this autumn and winter
Don’t know how I could have missed this. Oh, yes I do: I was running for office. Now that I’m not, I want to give the BBC a bit of a push, because these dramas look awesome. Aurelio Zen, with Rufus Sewell, looks like my sort of drama, and begins the first week of […]
James Bond’s Zinger
Apart from sounding like a burger, the Mitsubishi Zinger—or, to give its full model name these days in Taiwan, the Super Zinger (not kidding)—is one of those oddball vehicles I come across when editing Autocade. It’s a minivan based on a truck chassis—in this case the first-generation Mitsubishi Challenger—and a pretty ugly one at that. […]
Johnny Foreigner might be better at running a car company in Shanghai
As I made links for the last post, I noticed there were a lot of comments on AROnline about the replacement for the Roewe 750, the Chinese car that is based on the old Rover 75. The replacement will be on the Opel Insignia platform, owned by GM. It’s been followed by a lot […]
Read More… from Johnny Foreigner might be better at running a car company in Shanghai
Roy Axe gives a sincere look at his career
Keith Adams is well known to many motorheads out there. We probably encountered him initially at his excellent AROnline, formerly The Unofficial Austin–Rover Resource. More recently, some of us have got to know Keith as a writer for Octane, where his well researched articles remind me of some of the best motoring journalists’ work. They […]