GM has changed its mind again: Chevrolet will not be its global brand. The strategy, where Daewoo was rebadged Chevrolet in western Europe at the beginning of the century, has been deemed a failure, and GM will withdraw its core Korean-made models such as the Spark, Aveo, Cruze and Malibu, by 2015. It will […]
Read More… from Flip-flop again: GM deems Chevrolet Europe strategy a failure
Interesting to spot this link. When I started Autocade in 2008, I approached Haymarket, letting them know I was a Classic and Sportscar reader since it began in the 1980s, and I was inspired by the Sedgwick guides that it ran then. Autocade was to be an online cyclopædia that would use a brief format, […]
The city’s new logo—it is not a rebrand if the underlying tenets are the same—has not met with much support. The next question must be: all right, if we’re all so smart, can we do better? Ian Apperley and I think we can. Ian approached me yesterday morning to ask whether we should […]
The below was written on the 4th inst., the morning of the release of Absolutely Positively Wellington’s “plus sign” logo, and ran on Scoop, where I am told it is one of the most liked for the Wellington section. As it is to do with branding, I have republished it in full here. (The parody […]
Read More… from Absolutely Positively Wellington’s new logo: where’s the plus side?
Wordpress, with its automatic deactivation of Jetpack after each update, messed up, so I have no metrics for the last two months of this blog. Nor did it send me emails notifying me of your comments. It would have been useful to know how the last couple of posts went, to gauge your reaction to […]
Read More… from Responding to blog comments—and where to from here?
My good friend and colleague Stanley Moss has written a new book, What Is a Brand?, which provokes some thought on the question in the title. Those who know Stanley and have followed his work know that each year, he issues a Brand Letter, which closes with various definitions of branding. If there’s […]
Read More… from What Is a Brand? Well, there is one we’ve relaunched …
I walked into the National Bank yesterday to sort out something for Dad—years ago, we gave each other signing authority on our accounts. They had misplaced that authority—a bit worrying if a bank doesn’t hold on to things over 10 years old—but, with the transition of the National Bank branding to ANZ, it reminded me […]
Read More… from What’s on the door can count more than who runs the shop
I’m not the biggest fan of the Nissan Bluebird, but a milestone happened earlier this month that a lot of the motoring press seems to have missed: the demise of this 53-year-old nameplate. Starting in 1959, Bluebird has been a mainstay of the Nissan line-up, and even when the traditional Bluebird line finished in […]
Read More… from Fifty-three years of the Nissan Bluebird: a long-lived model line comes to an end
I’d been meaning to refer readers to this for a few weeks (it has appeared on my Facebook pages, including the “fan” page—a good place to go if you prefer my musings filtered, without the minutiæ and without clogging up your feeds). My friend and colleague, Dr Nicholas Ind, has been writing about leadership and […]
Read More… from Leaders need to be humble if co-creation is to be effective
I remember when Michael Wolff was very bullish about the internet in the 1990s, so when he starts sounding warning bells, we had better take heed. The way Michael paints Facebook—and a belief that its advertising model will eventually collapse for being so limited—is not unfamiliar to anyone who ever wondered, during the dot-com […]
Read More… from The fall of Facebook advertising and the rise of something else