I think this shows just how badly Wellington Airport CEO Steve Fitzgerald misses the point: Being niche and understated is cool positioning for a local audience, but to be relevant on the world tourism trail, we need to shout about why we are great. Actually, not always. And even if we did have to […]
Read More… from With ‘Wellywood’, Wellington Airport misses the point about how to brand a city
Wellywood sign: see blog posts from last year (like this). You’d think Wellington Airport would know that the majority of residents are against this awful idea. An intelligent person would think: floating an idea in 2011 that was nearly universally rejected in Wellington in 2010 isn’t smart. Yet that’s exactly what they’ve done. […]
Facebook’s new groups have received criticism for two things: (a) you find yourself in groups you never asked to join; and (b) you are suddenly on a spam list. When several of our groups were faced with the options of ‘archiving’ (i.e. closure and the deletion of all members) or upgrading, I chose the […]
Read More… from The new groups: we’re not spamming you, Facebook is
Thanks most recently to the work of Keith Adams, who added numerous important models into Autocade, we now have reached 1,500 models. The 1,500th is a bit mainstream, but after all the odd cars we’ve put in over the last three years, it’s nice to have something almost everyone knows. Audi TT (8J). 2006 to […]
Martin Lindeskog Congratulations to my good friend Stefan Engeseth on reaching 1,000 posts on his blog today! It’s even more of a milestone when you realize Stefan is not blogging in his native tongue. Add to that the fact that he suffers from dyslexia. But we follow his blog because we admire several […]
Read More… from Stefan Engeseth hits 1,000 posts on Detective Marketing blog
I have to hand it to Honda. The next new model from the Japanese firm is faster than the NSX and its old Formula 1 cars. It goes at Mach 0·72. The simplified version of Honda’s history goes something like this. Once upon a time, Mr Honda wanted to make cars. He wasn’t […]
What a great post today from Eric Karjaluoto on his blog about Macs v. PCs. He outlines his gripes on a number of fields and doesn’t believe Apple holds a great advantage any more. I have to say I agree with him. On his Facebook, I wrote the following. Well said, Eric. […]
Geoffroy de la Bourdonnaye of Chloé believes the mainland Chinese market is moving toward more understated luxury. I believe there’ll always be a mixture. The understated buyer is emerging probably because of saturation by more extrovert brands—and often, buyers want to get something different, rather than conform. And the top-end luxury brands have […]
Read More… from Chloé chief sees China moving to more understated luxury—or is it?
Volvo has announced that it will build a plant in China, and seeks approval for a second, in what it calls its second home market. It was inevitable, though for the long-term survival of the brand, it’s not a bad idea. Through Geely’s acquisition, it can potentially leapfrog other foreign car brands inside […]
Good on Air New Zealand for ferrying emergency supplies to Christchurch, for its $50 special to and from Christchurch till Friday 8 a.m., and for extra 747 flights to and from the disaster-struck city tomorrow (subject to the airport reopening down there). I’ve also learned that there is an extra Wellington–Christchurch A320 service departing […]
Read More… from Air New Zealand acts in the wake of the Christchurch earthquake