Ford spoofs Cadillac with a more realistic commercial

First up, the Cadillac ELR TVC, with actor Neal McDonough boasting about the US’s consumer culture and past glories:    And now, Ford parodies it with a far more down-to-earth and realistic message about what we should be praising in the occident, starring environmental advocate Pashon Murray, who runs Detroit Dirt, a composting company:   […]

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This week it’s the Sports Illustrated Swimsuit models; what’s next for our destination marketing?

In Lucire’s publication history, more Americans than New Zealanders have read from the title. Online, that was always the case, as we started off in 1997 with a 70 per cent US readership, which has dropped to around 42 per cent with other countries catching up with web browsing over the last 16 years.   […]

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The real privacy policy

Documentaries such as Terms and Conditions May Apply (embedded here) and Doc Searls’ The Intention Economy got me thinking about our privacy policy.    We have one for our company, but how do we really use your private data? It got me thinking.    Since we’ve been online for longer than most people, we have […]

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It’s still wise to bet against Facebook

A non-peer-reviewed academic article from Princeton predicts Facebook will be toast by ’17, and Facebook has very cleverly responded using similar methodology to say that Princeton will have no students by 2021. The lack of review on the former left it wide open for the Facebook attack.    However, it’s not unwise betting against Facebook. […]

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Flip-flop again: GM deems Chevrolet Europe strategy a failure

GM has changed its mind again: Chevrolet will not be its global brand.    The strategy, where Daewoo was rebadged Chevrolet in western Europe at the beginning of the century, has been deemed a failure, and GM will withdraw its core Korean-made models such as the Spark, Aveo, Cruze and Malibu, by 2015. It will […]

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Facebook pages are broken

While my personal Facebook page and profile continue to have good reach and engagement, the Lucire Facebook is down, especially compared with this time last year.    We’ve increased fans and, on our site, readership, but it’s becoming more and more evident that traffic isn’t coming via the Facebook fan page.    It makes you […]

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Campaign update: videos three to five

I have been posting these on the videos’ page as they became public, but maybe I should have added them to this blog, too, for those of you following on RSS. The multilingual one seems to have had a lot of hits. They have been directed by Isaac Cleland, with Khadeeja Dean on sound. Lawrance […]

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Bridging the Rimutaka divide: Wellington needs Wairarapa

In an interview today, the subject of regional reform and amalgamation came up. There’s quite a good site already seeking feedback on the process, and I’ve taken part in a 2012 forum on the subject as well.    In 2010, the mood in Wellington, based on those I met in the campaign, seemed to be […]

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How brands fool us

The Google experience over the last week—and I can say ‘week’ because there were still a few browsers showing blocks yesterday—reminds me of how brands can be resilient.    First, I know it’s hard for most people to believe that Google is so incompetent—or even downright corrupt, when it came to its bypassing Safari users’ […]

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