There are some companies that do not realize that we live in a global community. And there are at least two who have done themselves a disservice by referring our account or enquiries to their Australian representative. We left Rackspace in 2013 although, for most of the 11½ years we were with them, […]
Read More… from When referring to your Australian office might not be a smart thing to do
My friend Lou, who I enjoy winding up, just arrived in Belfast on holiday with her fiancé. I wrote on her Facebook the following slice of forgotten Irish television and film history. If I was in Belfast, I would be rapping. I pulled up to the house about seven or eight, And I yelled to […]
First up, the Cadillac ELR TVC, with actor Neal McDonough boasting about the US’s consumer culture and past glories: And now, Ford parodies it with a far more down-to-earth and realistic message about what we should be praising in the occident, starring environmental advocate Pashon Murray, who runs Detroit Dirt, a composting company: […]
Read More… from Ford spoofs Cadillac with a more realistic commercial
In Lucire’s publication history, more Americans than New Zealanders have read from the title. Online, that was always the case, as we started off in 1997 with a 70 per cent US readership, which has dropped to around 42 per cent with other countries catching up with web browsing over the last 16 years. […]
Documentaries such as Terms and Conditions May Apply (embedded here) and Doc Searls’ The Intention Economy got me thinking about our privacy policy. We have one for our company, but how do we really use your private data? It got me thinking. Since we’ve been online for longer than most people, we have […]
A non-peer-reviewed academic article from Princeton predicts Facebook will be toast by ’17, and Facebook has very cleverly responded using similar methodology to say that Princeton will have no students by 2021. The lack of review on the former left it wide open for the Facebook attack. However, it’s not unwise betting against Facebook. […]
GM has changed its mind again: Chevrolet will not be its global brand. The strategy, where Daewoo was rebadged Chevrolet in western Europe at the beginning of the century, has been deemed a failure, and GM will withdraw its core Korean-made models such as the Spark, Aveo, Cruze and Malibu, by 2015. It will […]
Read More… from Flip-flop again: GM deems Chevrolet Europe strategy a failure
While my personal Facebook page and profile continue to have good reach and engagement, the Lucire Facebook is down, especially compared with this time last year. We’ve increased fans and, on our site, readership, but it’s becoming more and more evident that traffic isn’t coming via the Facebook fan page. It makes you […]
I have been posting these on the videos’ page as they became public, but maybe I should have added them to this blog, too, for those of you following on RSS. The multilingual one seems to have had a lot of hits. They have been directed by Isaac Cleland, with Khadeeja Dean on sound. Lawrance […]