Brand strategy, the practice of branding, identity, brand equity and related matters.
I see WorldWideWebSize.com has wised up and figured out Bing was having them on about the number of results it had for their search terms. When Bing says it has 300-odd results for the site:lucire.com yet doesn’t actually go beyond a limit of around 50 (where it has been stuck for many months), […]
Read More… from More of Bing’s follies (they just keep coming)
Farewell, my dear friend Sergei. Taken far too soon. Sergei trying to corral us for a photograph in London in 2015. I’m pretty upset by this so rather than write a fresh tribute (which I will have to do in time in an official capacity), I’m going to quote from what I wrote […]
Shared on my social media on the day, but I had been waiting for an opportunity to note this on my blog. It was an honour last week to guest on Leonard Kim’s Grow Your Influence Tree, his internet talk show on VoiceAmerica. Leonard knows plenty about marketing and branding, so I thought it […]
Read More… from Chatting at a pro level on Leonard Kim’s Grow Your Influence Tree
My partner Amanda and I are part of Medinge’s presence at Dutch Design Week this year. Since Medinge couldn’t celebrate our 20th anniversary due to COVID-19, some of our Dutch members, helped by many others, took the opportunity to get us into the event, which is virtual this year. We had done a […]
Read More… from Medinge Group at Dutch Design Week: the contribution from Aotearoa New Zealand
A few thoughts about Twitter from the last 24 hours, other than ‘Please leave grown-up discussions to grown-ups’: (a) it’s probably not a smart idea to get aggro (about a joke you don’t understand because you aren’t familiar with the culture) from your company’s account, especially when you don’t have a leg to stand on; […]
Read More… from Don’t give the keys to the company Twitter to just anyone
I have to agree with Yang Jian, managing editor of Automotive News China, that Baojun’s new models ‘obviously’ failed to reverse the brand’s sales’ decline. It is obvious given that the vehicles are priced considerably above the previous ones, and despite its next-gen tech, there’s no real alignment with what Baojun stands for. […]
Read More… from Baojun doesn’t scream ‘premium’ and ‘next-gen tech’ to me
I was fascinated to read a New Zealand Herald story on the Māori asset base, though it wasn’t the financial part that hit me. What was more significant were the principles behind Māori businesses. About 15 years ago, when chatting to a woman representing a Māori winery, I said that she had an amazing […]
As I’ve often said, it’s wise to keep an eye on your Facebook ad preferences’ page. Even if you’ve opted out of Facebook targeting, Facebook will still keep compiling information on you. I see no other purpose for this other than to target you with advertising, contrary to what you expect. Facebook also tells […]
Read More… from More Facebook lies in its ad preferences’ manager?
The latest model to appear on Autocade today: the Mazda CX-30. It’s March, which means Autocade has had another birthday. Eleven years ago, I started a car encyclopædia using Mediawiki software, and it’s since grown to 3,600 model entries. The story has been told elsewhere on this blog. What I hadn’t realized till today was […]
A rebrand should be done with consultation, and that should be factored in to any decision-making. In the 2010s, it should consider out-of-the-box suggestions, especially in an increasingly cluttered market-place. It should be launched internally first, then externally. A new logo would surface after months of exhaustive design work. The result should be something distinctive […]
Read More… from How not to do a rebrand, and feeling #UnWell