Brand strategy, the practice of branding, identity, brand equity and related matters.
Above: Simon Anholt, giving a talk at TEDSalon Berlin. Out today: my friend Simon Anholt’s Good Country Index, with the Netherlands taking the top spot from Sweden, which drops to sixth. New Zealand is in 17th, failing in prosperity and equality, and in cultural contribution (previously we had been 5th and 12th). On the plus […]
Read More… from New Zealand slips to 17th in latest Good Country Index
Above: The Intercept is well respected, yet Google cozying up to corporate media meant its traffic has suffered, according to Alternet. There’s a select group of countries where media outlets are losing traffic, all because Facebook is experimenting with moving all news items out of the news feed and on to a separate page. […]
Read More… from Saving the internet from itself—Sir Tim Berners-Lee sees the same dangers
Above: Brand Kate Moss was probably seen by more people when the model collaborated with Topshop. In 1999, the late Wally Olins sent me his book, Trading Identities: Why Countries and Companies are Taking on Each Other’s Roles, a fine read published by the Foreign Policy Centre that argued that countries were trying to look […]
My complaints about Google over the years—and the battles I’ve had with them between 2009 and 2014—are a matter of record on this blog. It appears that Google has been making enemies who are much more important than me, and in this blog post I don’t mean the European Union, who found that the big […]
Read More… from Google collects more enemies—we haven’t been critical enough of it
Above: The Opel Astra K: on the roster. I’m not so sure that GM going into talks to sell Opel and Vauxhall to PSA (Peugeot–Citroën) is that big a surprise. We obviously hold a lot of nostalgia for these brands, and it’s only right that we perceive GM as selling its family jewels. Opel […]
Read More… from Selling Opel: what’s good for China is good for General Motors
A week ago, Avon found an inventive way to get its brand noticed in peak-hour traffic. I could make this about how people don’t know how to drive these days, or about the media fascination with Asian drivers when the reality does not bear this out, but let’s make it all about Avon—since they […]
For the second time in two months, I found myself announcing to the members of Medinge Group another passing: that of my good friend Tim Kitchin. Tim passed away over the weekend, and leaves behind three kids. I always admired Tim’s point of view, his depth of thinking, and his generosity of spirit. […]
Tonight, I had the sad and solemn duty to announce publicly the passing of my friend Thomas Gad. I’m still waiting for someone to come out and tell me that I have been severely pranked. Thomas was the founder of what we now call Medinge Group. After working for 17 years at Grey […]
Read More… from Farewell to Thomas Gad: a friend, a colleague, and a uniter
Above: When I refer to Hillary in the below blog post, I mean the self-professed ‘ordinary chap’ on our $5 note. As the results of the US presidential election came in, I didn’t sense a panic. I actually sensed a great opportunity for New Zealand. I’ve been critical of the obsession many of […]
Read More… from What a great opportunity for New Zealand that lies before us
Brexit was an interesting campaign to watch, and there’s not too much I can add that hasn’t been stated already. I saw some incredibly fake arguments from Brexit supporters, including one graphic drawing a parallel between the assassinations of Anna Lindh in 2003 and Jo Cox MP, saying how the murder of the former led […]
Read More… from Brexit reminds us that we need to take a lead in making globalization fairer