Above: The Mitsubishi eK Wagon, one of the cars at the centre of the company’s latest scandal. One thing about creating and running Autocade is that you gain an appreciation for corporate history. Recently, I blogged about Fiat, and the troubles the company is in; it wasn’t that long ago that Fiat was the designers’ […]
Category: branding
Brand strategy, the practice of branding, identity, brand equity and related matters.
No surprises as Facebook slips to third in Alexa, but tech press misses it
Above: Facebook’s latest move: ensuring that notifications for messages go to its own app. If you choose not to install it, tough. (Actually, you can reach your messages if you had bookmarked your old message index, and through some digging you can still get there. However, your old habit of clicking on the number won’t […]
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How will things play out at Fiat?
Above: The current Fiat 500. A year shy of its 10th anniversary, is it still cool in 2016? The Detroit News reports that Fiat has been having trouble Stateside, with dealers now permitted to sell the cars alongside Chrysler, Jeep, Dodge and Ram instead of at stand-alone showrooms. It’s been worrying seeing Fiat’s plans […]
Google and Facebook should not head “top brands” lists when consumers do not trust them
I’ve always been surprised when I see Google or Facebook appear on any “top brands” lists. It’s branding 101 that a strong brand must have loyalty, awareness, positive associations, perceived quality, as well as proprietary assets, based on the model from David Aaker, and implicit in this, I always thought, was trust. You can neither […]
How can we help those fooled into believing what their local brands are?
How interesting to see a silly Tweet of mine make the Murdoch Press and lead an opinion column—I’m told it even hit the news.com.au home page. It’s a very old joke that I’ve told since 2002, when I walked along Bay Road in Kilbirnie and saw a locksmith sign in Futura. Back then, Dick […]
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Volkswagen’s scandal won’t spread to other German car groups
If you want a humorous take on what happened at Volkswagen this week, the above video sums it all up. During my 2010 mayoral campaign, I noted that if New Zealand did not diversify its economy to have more of a focus on technology, there could be a problem. Relying on primary products (I didn’t […]
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Facebook’s still deleting drag accounts and keeping bots
Some interesting bugs out there on Facebook that my friends are telling me about. One has been removed from all her groups, including one that I run (we never touched her account), another cannot comment any more (an increasingly common bug now), while Felicity Frockaccino, well known on the drag scene locally and in Sydney, […]
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All the Geelys on Autocade
The Geely King Kong Hatchback, one of the new entries on the Autocade website. Not that I blogged it at the time, but Geely’s multi-brand strategy in 2009 felt doomed. Earlier this year, the company retreated, and brought everything from Englon, Gleagle and Emgrand back under its parent brand again. It wasn’t unlike Mazda’s […]
Brand Kim Dotcom: what has changed?
Equal access: an audio recording of this blog post can be found here. It’s disturbing to see so many Kim Dotcom jokes post-General Election, with plenty of Kiwis happy to ridicule the bloke because of Internet Mana’s terrible showing in the polls, and the loss of Hone Harawira’s seat. Yet not too long ago, […]
The Wikipedia game
The contributors or editors of Wikipedia are often quick to make changes after errors are pointed out. A recent funny one was for the suburb of Cannons Creek, in Porirua, when Wikipedia told a friend’s son: Cannons Creek is a suburb of Porirua City approximately 22km north of Wellington in New Zealand. The citizens attempted […]