When I talked about Nicholas Ind’s book, Meaning at Work, a few weeks ago, I said there were two titles that I wanted to mention. The second is by my friend Stefan Engeseth, who has followed up some very innovative titles—Detective Marketing, One and The Fall of PR and the Rise of Advertising—with Sharkonomics. […]
Category: Sweden
Posts relating to Sweden.
Endgame: Saab files for bankruptcy
If you’re a car nut, then you won’t be mourning, too much, the passing of former Czech president Vaclev Hável. Or, for that matter, Kim Jong Il. It’s Saab that has finally died as it files for bankruptcy after GM, which still licenses key technologies to the Swedish firm, vetoed its sale to Zhejiang Youngman […]
Panos Emporio: dare to be human
We weren’t responsible for the layout or photography, but our contribution here is in the tagline, ‘Dare to be human’. In my 12-year friendship with Panos Papadopoulos, the designer behind Swedish swimwear (and now clothing) label Panos Emporio, we’ve often worked on marketing tasks. The most recent one: come up with a tagline that […]
Saab to get €245 million if Pang Da and Youngman deal approved
Today, from Saab: Swedish Automobile N.V. (SWAN) and Saab Automobile AB (Saab Automobile) today announced the signing of final agreements with Pang Da Automobile Trade Co., Ltd. (Pang Da) and Zhejiang Youngman Lotus Automobile Co., Ltd. (Youngman), thereby converting the non-binding memorandum of understanding relating to the equity investment of Pang Da and Youngman … […]
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Why do the major parties insist on holding us back?
In 2002, I did something really stupid. I bought a brand-new, 750 Mbyte Zip drive. After all, I had had three years of use out of my 100 Mbyte one, and since 750s looked like the way of the future, I had one installed. I can still count the number of times […]
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Stefan Engeseth hits 1,000 posts on Detective Marketing blog
Martin Lindeskog Congratulations to my good friend Stefan Engeseth on reaching 1,000 posts on his blog today! It’s even more of a milestone when you realize Stefan is not blogging in his native tongue. Add to that the fact that he suffers from dyslexia. But we follow his blog because we admire several […]
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Volvo unveils its China strategy
Volvo has announced that it will build a plant in China, and seeks approval for a second, in what it calls its second home market. It was inevitable, though for the long-term survival of the brand, it’s not a bad idea. Through Geely’s acquisition, it can potentially leapfrog other foreign car brands inside […]
Johnny Foreigner might be better at running a car company in Shanghai
As I made links for the last post, I noticed there were a lot of comments on AROnline about the replacement for the Roewe 750, the Chinese car that is based on the old Rover 75. The replacement will be on the Opel Insignia platform, owned by GM. It’s been followed by a lot […]
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The Julian Assange affair looks like a Smith and Jones gag
In the news: Julian Assange. While the prosecutor in Sweden is denying it, the lesson here seems to be: publish a Wikileak naming anti-Taliban Afghan sources and risk getting them killed, and nothing happens to you. Publish a Wikileak embarrassing the United States, and get the whole media talking, while you’re charged with rape. […]
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Stutterheim marks the Swedish mood
Sent to me by Stefan Engeseth, Stutterheim Raincoats‘ website conveys a very Swedish feel, touching on one of the emotions we don’t always associate with Sweden: melancholy during the winter. The copy on the site even says, ‘Let’s embrace Swedish melancholy.’ With emotive photographs and a very Swedish soundtrack, it helps create an atmosphere […]