While my personal Facebook page and profile continue to have good reach and engagement, the Lucire Facebook is down, especially compared with this time last year. We’ve increased fans and, on our site, readership, but it’s becoming more and more evident that traffic isn’t coming via the Facebook fan page. It makes you […]
Tag: Lucire
Facebook and Instagram have not only jumped the shark, but Richie Cunningham has left home
Social networking is bound to change in 2014 as some of the main services out there have jumped the shark. You may say they jumped them ages ago, but the lack of innovation inside Facebook and its subsidiaries is beginning to hurt them. After having campaigned for six months for the Wellington mayoralty, […]
Campaign update: videos three to five
I have been posting these on the videos’ page as they became public, but maybe I should have added them to this blog, too, for those of you following on RSS. The multilingual one seems to have had a lot of hits. They have been directed by Isaac Cleland, with Khadeeja Dean on sound. Lawrance […]
Getting ready for global
I’ve known of this for some time through Medinge: the globalizing of The New York Times. This has meant the retirement of The International Herald–Tribune name, one which brand experts are divided on. On the one hand, the NYT doesn’t have it wrong. There are global newspaper brands already, namely those that have taken […]
Putting back allegedly “malicious” code: has Google caught up with reality?
Not a political post, sorry. This one follows up from the Google boycott earlier this month and is further proof of how the house of G gets it very, very wrong when it comes to malware warnings. As those who followed this case know, our ad server was hacked on April 6 but both […]
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How brands fool us
The Google experience over the last week—and I can say ‘week’ because there were still a few browsers showing blocks yesterday—reminds me of how brands can be resilient. First, I know it’s hard for most people to believe that Google is so incompetent—or even downright corrupt, when it came to its bypassing Safari users’ […]
Google can’t find any more problematic pages, yet continues blacklisting
Google continues to throw up big red flags to anyone visiting Lucire’s website today, although its own Webmaster Tools page reveals that it has not found any problems since Saturday: Given that we had sewn up the server on Saturday, and deleted every instance of the hack, then Webmaster Tools’ inability to find dodgy […]
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What Is a Brand? Well, there is one we’ve relaunched …
My good friend and colleague Stanley Moss has written a new book, What Is a Brand?, which provokes some thought on the question in the title. Those who know Stanley and have followed his work know that each year, he issues a Brand Letter, which closes with various definitions of branding. If there’s […]
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A fresher Lucire (the web edition) for 2013
When Lilith-Fynn Herrmann, Tania Naidu, Julia Chu, Tanya Sooksombatisatian and I redesigned Lucire in 2012, we went for a very clean look, taking a leaf from Miguel Kirjon’s work at Twinpalms Lucire in Thailand. I’m really proud of the results, and it makes you happy to work on the magazine—and just pick up the finished […]
A look back at 2012: from an Italian Job remake to a royal pregnancy
Last year, it was quite humorous looking back on 2011 and what appeared on my Tumblr. And since my decade summary in December 2009 was a bit of a hit for some of you, I thought it might be worth a review of the year. In case you thought you missed out on much from […]
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