When I first started working, there was a profession called corporate identity. It wasn’t called branding. I noticed the vernacular change in the 1990s, more so in the early 2000s when even Wally Olins started using it more to describe what Wolff Olins did. You just have to follow the market. We’re at a point […]
Category: leadership
Leadership, management and commerce.
Panos: My Life, My Odyssey in illustrious company
I was thrilled to read this review about Panos: My Life, My Odyssey from Nikolas Venios, founder of the Ideas Agency in Gloucester. From his Linkedin (with his full post embedded using Linkedin’s own code at the end): Panos Papadopoulos has written one of the best business/strategy/life/creativity books I have ever read (and I […]
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Nissan, get ready to pay up: Carlos Ghosn’s after US$1 milliard
Good on Carlos Ghosn for filing his lawsuit against Nissan Motor Co. and others, including Hari Nada, as reported in Automotive News. Things you won’t have heard since Ghosn fled to Lebanon: In 2020, a UN panel found that Ghosn’s detention in a Japanese jail for more than 100 days was neither necessary nor reasonable […]
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Company founders, talk about your businesses and the great work they do
When I launched Lucire into print in 2004, it brought with it some unwelcome elements. On the plus side, it raised the company’s profile and no doubt that helped sales. No one had ever taken a website into print before, with the exception of Yahoo Internet Life, as far as I know. Certainly no one […]
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Twenty years ago, Lucire and United Nations Environment Programme teamed up for a first
Twenty years ago, the United Nations Environment Programme and Lucire announced their partnership. I look back at how the arrangement came about in 2002–3. At the time, it was unheard of for a mainstream fashion title to make this sort of a commitment to sustainability, but I felt we couldn’t afford not to. Even […]
From a marketing perspective, the coronation was out of sync
Market orientation suggests that you should base your marketing on what the client wants. In basic terms, put yourself in the customer’s shoes. There are plenty of studies that back this up, beginning roughly when the 1970s became the 1980s. So if the British people are going through a cost-of-living crisis, then it would pay […]
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The summer of ’01: Connecticut
I relayed this to one of my editors after recalling an old colleague we used to work with. He was kind enough to put me up once, pre-9-11, when I was on the US east coast. I was meant to stay with him for a few days and work on some stories together. I envisaged […]
Reach out if you need a business mentor
I’ve served with Business Mentors New Zealand for 17 years. It might be time to depart, after my present client. This has always been a voluntary role and bless all those who have given their time, and continue to give their time, to business people around the country. I have made two real friends over […]
Ford means nothing at all
I followed a Ford Ranger today and felt nothing. This isn’t as strange as it sounds. Ford has become a truck company here, too, and there’s nothing about the blue oval that stirs the soul any more. Mustangs are rare, and Ford—which once democratized flash—doesn’t have the brand equity that it used to. Never mind […]
Nostalgic thoughts: what sparked my interest in fashion magazines, and Nike’s 10 rules for business
I have told this story many times: I became interested in fashion magazines with a 1989 issue of Studio Collections. In fact, it was its fifth anniversary issue. I really liked the typesetting, photography and print quality. I was probably one of the few people disappointed when they went to desktop publishing and the […]