One thing that marketing teaches you is that you need to have a market orientation: put yourselves in the shoes of the consumer and figure out what they want, rather than force something on them. And one thing that leadership teaches you is owning up to when you’ve got it wrong, and making the necessary […]
Category: leadership
Leadership, management and commerce.
Personal thoughts about my friend, Merrill J. Fernando
Above: Amanda and me with Merrill in 2016. I was saddened to learn of the passing of my friend Merrill J. Fernando, founder of Dilmah Tea and the MJF Foundation. I’ve written an obit over at Lucire, since he was very much a friend of the magazine, too, and his values of social responsibility […]
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We’re past the sort of digital marketing that some seek: the mid-’20s are about integrated marcom again
When I first started working, there was a profession called corporate identity. It wasn’t called branding. I noticed the vernacular change in the 1990s, more so in the early 2000s when even Wally Olins started using it more to describe what Wolff Olins did. You just have to follow the market. We’re at a point […]
Panos: My Life, My Odyssey in illustrious company
I was thrilled to read this review about Panos: My Life, My Odyssey from Nikolas Venios, founder of the Ideas Agency in Gloucester. From his Linkedin (with his full post embedded using Linkedin’s own code at the end): Panos Papadopoulos has written one of the best business/strategy/life/creativity books I have ever read (and I […]
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Nissan, get ready to pay up: Carlos Ghosn’s after US$1 milliard
Good on Carlos Ghosn for filing his lawsuit against Nissan Motor Co. and others, including Hari Nada, as reported in Automotive News. Things you won’t have heard since Ghosn fled to Lebanon: In 2020, a UN panel found that Ghosn’s detention in a Japanese jail for more than 100 days was neither necessary nor reasonable […]
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Company founders, talk about your businesses and the great work they do
When I launched Lucire into print in 2004, it brought with it some unwelcome elements. On the plus side, it raised the company’s profile and no doubt that helped sales. No one had ever taken a website into print before, with the exception of Yahoo Internet Life, as far as I know. Certainly no one […]
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Twenty years ago, Lucire and United Nations Environment Programme teamed up for a first
Twenty years ago, the United Nations Environment Programme and Lucire announced their partnership. I look back at how the arrangement came about in 2002–3. At the time, it was unheard of for a mainstream fashion title to make this sort of a commitment to sustainability, but I felt we couldn’t afford not to. Even […]
From a marketing perspective, the coronation was out of sync
Market orientation suggests that you should base your marketing on what the client wants. In basic terms, put yourself in the customer’s shoes. There are plenty of studies that back this up, beginning roughly when the 1970s became the 1980s. So if the British people are going through a cost-of-living crisis, then it would pay […]
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The summer of ’01: Connecticut
I relayed this to one of my editors after recalling an old colleague we used to work with. He was kind enough to put me up once, pre-9-11, when I was on the US east coast. I was meant to stay with him for a few days and work on some stories together. I envisaged […]
Reach out if you need a business mentor
I’ve served with Business Mentors New Zealand for 17 years. It might be time to depart, after my present client. This has always been a voluntary role and bless all those who have given their time, and continue to give their time, to business people around the country. I have made two real friends over […]