Apart from sounding like a burger, the Mitsubishi Zinger—or, to give its full model name these days in Taiwan, the Super Zinger (not kidding)—is one of those oddball vehicles I come across when editing Autocade. It’s a minivan based on a truck chassis—in this case the first-generation Mitsubishi Challenger—and a pretty ugly one at that. […]
Category: marketing
More general posts about the world of marketing, advertising and sales.
Johnny Foreigner might be better at running a car company in Shanghai
As I made links for the last post, I noticed there were a lot of comments on AROnline about the replacement for the Roewe 750, the Chinese car that is based on the old Rover 75. The replacement will be on the Opel Insignia platform, owned by GM. It’s been followed by a lot […]
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Roy Axe gives a sincere look at his career
Keith Adams is well known to many motorheads out there. We probably encountered him initially at his excellent AROnline, formerly The Unofficial Austin–Rover Resource. More recently, some of us have got to know Keith as a writer for Octane, where his well researched articles remind me of some of the best motoring journalists’ work. They […]
Is your favourite 1980s’ celeb here?
From the ‘Whatever happened to …’ and the ‘My God, is (s)he still alive?’ files comes this promotional video for the (Norwegian) TV2 show Gylne Tider, with a bunch of celebrities lip-synching ‘Let It Be’ (including, appropriately, Fab Morvan of Milli Vanilli). Sir Roger Moore kicks it off, but right after, you’ll catch (inter […]
Putting a full site feed on a Facebook fan page is not a good idea
Even though more young women are spending time on Facebook at the exclusion of other sites, last night I decided to stop connecting the Lucire RSS feed in to its Facebook fan page. We began the fan page very late, having relied on using a Facebook group. And even then, these were promoted half-heartedly. […]
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The big and the small of it
Spotted on the Lucire website today, an advertisement for Consumer magazine. It’s a Flash animation, suggesting that not all car insurance policies are perfect. The opening frame shows a car with oversized coins for wheels, and the wheels shrink to a more standard size at the end of the animation. The copy reads, […]
Retro moment: the first American Ford Granada
Above: The US Ford Granada in a contemporary advertisement, as posted at americangranada.com. Not the European car, but the American one of the same name: the Ford Granada was marketed as a US alternative to a Mercedes-Benz. Not as overstyled as, say, the Ford Maverick, this was an extremely heavy car, and Ford’s marketing […]
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Amazon begins charging dormant-account fee
Here’s a new clause in the Amazon Associates’ contract that I never spotted before, which is available publicly for viewing. European countries have a similar one, with differences in the currency. If you have not earned any advertising fees in the 3 years prior to any given calendar month, then on the first day of […]
Stutterheim marks the Swedish mood
Sent to me by Stefan Engeseth, Stutterheim Raincoats’ website conveys a very Swedish feel, touching on one of the emotions we don’t always associate with Sweden: melancholy during the winter. The copy on the site even says, ‘Let’s embrace Swedish melancholy.’ With emotive photographs and a very Swedish soundtrack, it helps create an […]
Doctor Who’s Christmas ’10 special: US trailer
Matt Smith completes his first calendar year as the Doctor with a Christmas special, inspired by Charles Dickens’s A Christmas Carol. Michael Gambon! Best guest star since Bill Nighy. And if that’s Katherine Jenkins, that’s an extra reason to watch this. (Hope she sings, and not the Singing Detective.) You may also like Funny how […]
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