Chevrolet’s new Malibu might still look like a Daewoo

I took a few digs at the forthcoming Chevrolet Malibu on my Facebook yesterday.    First: a few things GM got right.    It’s right to put this on a global platform—in this case, the Opel Insignia‘s. It’s also right to make it a world car of sorts, where it can be sold globally with […]

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James Bond’s Zinger

Apart from sounding like a burger, the Mitsubishi Zinger—or, to give its full model name these days in Taiwan, the Super Zinger (not kidding)—is one of those oddball vehicles I come across when editing Autocade. It’s a minivan based on a truck chassis—in this case the first-generation Mitsubishi Challenger—and a pretty ugly one at that. […]

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Roy Axe gives a sincere look at his career

Keith Adams is well known to many motorheads out there. We probably encountered him initially at his excellent AROnline, formerly The Unofficial Austin–Rover Resource. More recently, some of us have got to know Keith as a writer for Octane, where his well researched articles remind me of some of the best motoring journalists’ work. They […]

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Retro moment: the first American Ford Granada

Above: The US Ford Granada in a contemporary advertisement, as posted at americangranada.com.   Not the European car, but the American one of the same name: the Ford Granada was marketed as a US alternative to a Mercedes-Benz. Not as overstyled as, say, the Ford Maverick, this was an extremely heavy car, and Ford’s marketing […]

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How MG Rover mirrored the developments at Lada

I still have Adam Curtis’s The Mayfair Set, a TV series charting the decline of British power and the rise of the technocracy, recorded on video cassette somewhere. I consider him someone who can see through the emperor having no clothes, and in The Mayfair Set, he certainly saw through the Empire having no clothes. […]

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Chevrolet doesn’t understand branding

After the chaps at Autocar began following me on Twitter yesterday—after all, I had been reading the magazine since it was part of the Ministry of Magazines, in the post-Iliffe days—I noticed a Tweet about Chevrolet asking its dealers to not refer to the brand as Chevy.    What?    According to Autocar: A leaked […]

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Jailed Minnesota Toyota owner may get retrial

You can’t help but wonder (without reading the court transcripts and judgement) how the sentencing of Koua Fong Lee could be so harsh. In 2006, Lee’s Toyota Camry, with his pregnant wife, daughter, brother and father on board, accelerated out of control and smashed into an Oldsmobile, killing three people in the second car back […]

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Saab promises new generation of cars will have original DNA

Rumour has it that the new Saab—a small car (finally)—will resemble the ur-Saab, the 92. In fact, inside Saab, it has the codename 92.    Where have I heard this one before? I know. Stefan Engeseth’s Detective Marketing, 2001 edition. And from what I understand, since in 1999 I could not read much Swedish, it […]

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Toyota’s troubles stem from forgetting its principles

I was surprised to learn that Toyota still has not issued a worldwide recall of its troublesome Prius NHW30 model, even though one had gone out in New Zealand.    In layman’s terms, the brakes allegedly don’t work when you want them to. In more complex terms, the software has trouble distinguishing between different types […]

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Taxis signal how a local car industry is going

When Fiat was in the poo, I remember heading in to Italy and the cabs were a mixture of German and French cars, with a few Italian ones. Generally, it was a reflection of the state of the local motor industry: cab drivers are, perhaps subconsciously, patriotic and quite traditional. If they reject the local […]

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