Fax and text spam: bad marketing moves

Above I’d mention the war, but Honda was founded after the surrender. I despise fax-spam, and under my reading of the Telecommunications Act, these come under nuisance calls. But regardless of the legality, it seems rather hypocritical for Honda to have sent me one for its Insight hybrid car.    Think about it: a lot […]

Read More… from Fax and text spam: bad marketing moves



Chrysler is Detroit-thug tough

Chrysler, Eminem: Imported from Detroit (2011) To take a leaf from Adland, where this is hosted, Chrysler’s message is: buy this ugly car or Eminem will beat you up.    To be fair, the cinematographer has picked some good angles for the 200 so it doesn’t look like a rehashed Sebring. Shooting it at night […]

Read More… from Chrysler is Detroit-thug tough



My holiday as a car anorak

Since New Year’s Eve and New Year’s Day are about the only two days I actually take off, I spent some time adding entries on Autocade, a site that doesn’t seem like “work” to me. It’s my hobby.    The randomizer, which my friend Peter Jobes installed for me on the site’s home page, came […]

Read More… from My holiday as a car anorak



One for the Japanese-car buffs

And with this, all the Toyota Coronas are on Autocade, with the exception of the Corona Mark II models (really forming a line in its own right). Toyota Corona EXiV (ST200). 1993–8 (prod. unknown). 4-door hardtop sedan. F/F, F/A, 1838, 1998 cm³ (4 cyl. DOHC). Larger EXiV, still twinned with Carina ED, continuing the same […]

Read More… from One for the Japanese-car buffs



How will Chevrolet go down in Korea?

Last week, GM announced it would drop the Daewoo marque, as it has done through Europe, in its native Korea, in favour of Chevrolet.    The company will also be renamed GM Korea, a name it once had nearly four decades ago.    While most will think this makes sense, so GM can concentrate on […]

Read More… from How will Chevrolet go down in Korea?



Opel is not a snob brand

Arthur Daley, Opel’s last New Zealand spokesman: ‘Never mind the Capri, Tel: I sell Opels now.’ In the Fairfax Press, General Motors has apparently confirmed it will bring in Opel-branded cars to sell alongside Holden-branded ones.    It’s an obvious move. For years, a good part of Holden’s range was Opel-designed. Like Vauxhall, the model […]

Read More… from Opel is not a snob brand



Bonne 50e anniversaire, Renault 4

Before there was the Twingo, there was the Renault 4. It celebrates its 50th anniversary this year, as I was reminded on Tumblr earlier today. From Autocade: Renault 4 (R1121). 1961–94 (prod. 8,135,424). 5-door estate, utility convertible. F/F, 603, 747, 782, 845, 956, 1108 cm³ (4 cyl. OHV). Replacement for 4CV conceived as a response […]

Read More… from Bonne 50e anniversaire, Renault 4



Slowly but surely, Autocade gets to 1,250 models

Autocade hit 1,250 models today, with a car that’s slightly unusual to non-antipodean eyes: Ford LTD (FE). 1984–8 (prod. unknown). 4-door sedan. F/R, 4089 cm³ (6 cyl. OHV). First LTD series with no V8s, with EFI six as standard, delivering 120 kW. Alloy head as with Falcon; electronic engine management, called EEC IV, delivering more […]

Read More… from Slowly but surely, Autocade gets to 1,250 models



MG taps into BMC’s small-car heritage to market the 3

SAIC is doing a great job in tapping to the heritage of MG and the companies that have gone before. Hop over to the SAIC–MG site and you’ll see this image to tie in to the launch of the B-class MG 3 hatchback:    The imagery tells a good deal of the story already: the […]

Read More… from MG taps into BMC’s small-car heritage to market the 3



James Bond’s Zinger

Apart from sounding like a burger, the Mitsubishi Zinger—or, to give its full model name these days in Taiwan, the Super Zinger (not kidding)—is one of those oddball vehicles I come across when editing Autocade. It’s a minivan based on a truck chassis—in this case the first-generation Mitsubishi Challenger—and a pretty ugly one at that. […]

Read More… from James Bond’s Zinger