This is particularly good stuff, especially in these times when companies want to hang on to their employees and foster a better internal culture. Insight Creative’s Staff Engagement Masterclass video tutorial has some excellent advice, in line with a lot of what I’ve preached over the years. Their model is excellent and really breaks down […]
Read More… from Engaging your team: an excellent video tutorial from Insight Creative
I suppose it shouldn’t surprise me that I have a US Library of Congress entry, as a published author, though if I am reading it correctly, it relates to my 2010 mayoral campaign. Following the links there, I arrived at a Virtual International Authority File but the data there seem to relate to my Wikipedia […]
Finally, a happier post. For many years (since 2004), my dear friend Stanley Moss has been publishing his Global Brand Letter, which is not only a wonderful summary of the year (or the last half-year, since he often writes every six months) in branding, but an excellent record of the evolution of culture. He […]
Read More… from Stanley Moss’s latest Global Brand Letter out now
Shared on my social media on the day, but I had been waiting for an opportunity to note this on my blog. It was an honour last week to guest on Leonard Kim’s Grow Your Influence Tree, his internet talk show on VoiceAmerica. Leonard knows plenty about marketing and branding, so I thought it […]
Read More… from Chatting at a pro level on Leonard Kim’s Grow Your Influence Tree
The Dongfeng Aeolus AX7. But just where does Aeolus sit when it comes to indexing in Autocade? This is something that might have to come out in the wash, and it might take years. I think we can all agree that Ssangyong is a marque or a make, and Korando is a model. Never […]
Read More… from Brand, sub-brand or model? China’s getting into a confusing phase
Last night, I uploaded a revised website for JY&A Consulting (jya.co), which I wrote and coded. Amanda came up with a lot of the good ideas for it—it was important to get her feedback precisely because she isn’t in the industry, and I could then include people who might be looking to start a new […]
Read More… from Branding ourselves in the 2020s: a revamp for JY&A Consulting’s website, jya.co
My partner Amanda and I are part of Medinge’s presence at Dutch Design Week this year. Since Medinge couldn’t celebrate our 20th anniversary due to COVID-19, some of our Dutch members, helped by many others, took the opportunity to get us into the event, which is virtual this year. We had done a […]
Read More… from Medinge Group at Dutch Design Week: the contribution from Aotearoa New Zealand
Here’s a cautionary tale found by Lucire travel editor Stanley Moss. His words: ‘Photographer Dmitry Kostyukov recently experienced a rich dialogue with an algorithm belonging to a Scandinavian swimwear company. He’d been auto-mistaken for a Y chromosome, and digitally invited to become a brand ambassador. Dmitry accepted, and received the sample suit of his choice, […]
Read More… from Don’t rely on an algorithm to choose your brand ambassadors
The MG line-up in New Zealand. Could it be part of a bigger portfolio of brands later this decade? In the context of what has happened with Holden, and Peter Hanenberger’s thoughts on the direction of GM, I wonder how far away we are from seeing these headlines: Cash-strapped GM sells passenger car brands […]
A few thoughts about Twitter from the last 24 hours, other than ‘Please leave grown-up discussions to grown-ups’: (a) it’s probably not a smart idea to get aggro (about a joke you don’t understand because you aren’t familiar with the culture) from your company’s account, especially when you don’t have a leg to stand on; […]
Read More… from Don’t give the keys to the company Twitter to just anyone