Stanley Moss’s latest Global Brand Letter out now

Finally, a happier post. For many years (since 2004), my dear friend Stanley Moss has been publishing his Global Brand Letter, which is not only a wonderful summary of the year (or the last half-year, since he often writes every six months) in branding, but an excellent record of the evolution of culture.    He […]

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Chatting at a pro level on Leonard Kim’s Grow Your Influence Tree

Shared on my social media on the day, but I had been waiting for an opportunity to note this on my blog.    It was an honour last week to guest on Leonard Kim’s Grow Your Influence Tree, his internet talk show on VoiceAmerica. Leonard knows plenty about marketing and branding, so I thought it […]

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Brand, sub-brand or model? China’s getting into a confusing phase

The Dongfeng Aeolus AX7. But just where does Aeolus sit when it comes to indexing in Autocade? This is something that might have to come out in the wash, and it might take years.    I think we can all agree that Ssangyong is a marque or a make, and Korando is a model. Never […]

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Branding ourselves in the 2020s: a revamp for JY&A Consulting’s website, jya.co

Last night, I uploaded a revised website for JY&A Consulting (jya.co), which I wrote and coded. Amanda came up with a lot of the good ideas for it—it was important to get her feedback precisely because she isn’t in the industry, and I could then include people who might be looking to start a new […]

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Medinge Group at Dutch Design Week: the contribution from Aotearoa New Zealand

My partner Amanda and I are part of Medinge’s presence at Dutch Design Week this year.    Since Medinge couldn’t celebrate our 20th anniversary due to COVID-19, some of our Dutch members, helped by many others, took the opportunity to get us into the event, which is virtual this year.    We had done a […]

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Don’t rely on an algorithm to choose your brand ambassadors

Here’s a cautionary tale found by Lucire travel editor Stanley Moss. His words: ‘Photographer Dmitry Kostyukov recently experienced a rich dialogue with an algorithm belonging to a Scandinavian swimwear company. He’d been auto-mistaken for a Y chromosome, and digitally invited to become a brand ambassador. Dmitry accepted, and received the sample suit of his choice, […]

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Could this happen one day at GM?

The MG line-up in New Zealand. Could it be part of a bigger portfolio of brands later this decade?   In the context of what has happened with Holden, and Peter Hanenberger’s thoughts on the direction of GM, I wonder how far away we are from seeing these headlines: Cash-strapped GM sells passenger car brands […]

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Don’t give the keys to the company Twitter to just anyone

A few thoughts about Twitter from the last 24 hours, other than ‘Please leave grown-up discussions to grown-ups’: (a) it’s probably not a smart idea to get aggro (about a joke you don’t understand because you aren’t familiar with the culture) from your company’s account, especially when you don’t have a leg to stand on; […]

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A couple of days before it became official: thoughts on PSA and FCA linking up

Companies in FCA’s and PSA’s histories did once produce the Plymouth Horizon, so historically there is some precedent to a trans-Atlantic arrangement—not to mention the type 220 and 179 minivans and the commercial vehicles currently in PSA’s and Fiat’s ranges. This is a few days old, but it’s nice to know that these hurriedly written […]

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Baojun doesn’t scream ‘premium’ and ‘next-gen tech’ to me

I have to agree with Yang Jian, managing editor of Automotive News China, that Baojun’s new models ‘obviously’ failed to reverse the brand’s sales’ decline.    It is obvious given that the vehicles are priced considerably above the previous ones, and despite its next-gen tech, there’s no real alignment with what Baojun stands for.   […]

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